|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/redefining-salesperson/
课程评论：没有评论
**课程名称：重新定义销售人员** **课程概述：** 本课程旨在颠覆您对销售人员的传统认知，帮助您更好地为团队赢得未来交易。我们将从基础出发，探讨如何成为客户信赖的顾问，聚焦在科技销售领域，并提升您建立人际关系的能力。课程强调情商（EQ）在销售过程中的重要性，教授您在通话、与潜在客户沟通以及日常交流中所需的必备技能，让您在不知不觉中掌握销售的艺术。 **核心内容：** * **定义与认知重塑：** * 重新审视您对销售人员的固有印象，区分传统销售与现代SaaS销售的区别。 * **销售漏斗与潜在客户发掘：** * 理解基本的营销与营收生成销售漏斗及各个阶段。 * 深入了解“发掘”的概念及其重要性。 * **建立信任型顾问关系：** * **建立融洽关系：** 学习如何与潜在客户建立良好的私人关系。 * **提问技巧：** 掌握有策略性的提问方法。 * **倾听与共情：** 学习积极倾听并理解客户需求。 * **展现专业知识：** 如何有效展示您的专业领域知识。 * **诚实与信誉：** 建立基于诚实和信誉的伙伴关系。 * **讲故事的力量：** 利用故事吸引并说服客户。 * **赢得下一步的权利：** 成为客户信赖的顾问，为进一步合作奠定基础。 **课程形式与成果：** 完成本课程后，您将能够将所学策略应用于日常生活和工作中。课程包含四项实践活动以及一份可下载的笔记，以协助您与潜在买家进行有效沟通。 **课程价值：** 与传统的“推销产品和功能”的销售方式不同，现代销售更注重成为客户可信赖一生的顾问。课程将帮助您理解，良好的客户关系是长久合作和业务成功的关键。您将学会如何与客户建立深厚的联系，从而使未来的销售对话更加自然和顺畅。
Our idea of sales people may stem from our tribal knowledge around seeing folks sell hardware, automotives, and large appliances in consumer based scenarios. We're going to flip what you know about sales people on it's head so that we have the best chance at helping our team close deals in the future.This course is designed to be the first step in learning what it takes to become a trusted advisor to your prospective clients. It is the foundation to all things tech sales and will amplify your relationship building skills for modules to come. One of the most important parts of sales and one of the most critical skills is the intangible skill of EQ. This course will set out to teach you some of the skills that you'll need while on calls, communicating with prospects, or just talking out in casual conversation. You will start to learn to sell without even knowing that you're doing it with some of the materials in the course combined with the assignments.During this course we will cover the below topics:DefinitionsYour current perception of salespeopleLearning the difference between a traditional salesperson versus a modern day SaaS sales personDiscoveryUnderstanding the basic marketing and revenue generating sales funnel with pipeline stagesWhat is discovery and why is it important?Becoming a trusted advisorBuilding RapportThoughtful Question AskingListeningEmpathizeDemonstrate ExpertiseHonestyStorytellingEarn the right to a next step - trusted advisorOnce you have completed these different lectures, you should be able to apply these tactics to every day life. There are four different activities and a downloadable notes sheet that will help you in your journey when conversing with potential buyers.Side note: before I got started in sales, I looked at sales from a very distant lens and thought it was just pushing products and features at people in order to get them to purchase. But with the modern way of selling, sales people are less focused on feature selling but rather becoming that trusted advisor that you can rely on for a lifetime. There are countless sales representatives that have such a good relationship with their past and present customers that the conversation becomes easy when asking, "would you be interested in purchasing this software for your new company," if either you or them decide to leave.
