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所在平台: Udemy |
课程主页: https://www.udemy.com/course/recruitment-funnel/
课程评论：没有评论
**课程名称：** 招聘销售与渠道：从销售文本到谈判 **课程概述：** 这门在 Mike Pritula Academy 提供的课程旨在将您的招聘流程转变为高效的人才获取引擎。通过将销售技巧应用于招聘，您将学会吸引顶尖候选人并将其转化为成功入职的员工。 **课程亮点：** * **全面的课程体系：** 课程包含六个录播课程，每个课程都有 Mike Pritula 亲自批改的实践作业。涵盖内容包括：招聘系统审计、招聘渠道重建、撰写引人入胜的销售文本、有效的候选人沟通、应对挑战性职位以及吸引被动候选人。 * **互动式支持：** 学习者可以参与专门的问答聊天，讨论话题、分享经验，并获得同行和课程讲师的支持。 * **认证：** 成功完成课程和作业后，学员将获得毕业证书，提升专业资质。 **课程内容：** 1. **您的招聘渠道存在什么问题？** 审计公司招聘系统，了解关键招聘 KPI，熟悉候选人旅程图，并分析招聘渠道揭示的流程问题。 2. **将招聘渠道重塑为人才吸引飞轮：** 分析渠道，运用候选人吸引和销售技巧（如 FAB、AIDA、SPIN），识别瓶颈，并将渠道转变为人才获取飞轮。 3. **文案、故事和销售文本：** 掌握文案写作的力量，撰写能提高候选人转化率的职位描述，与被动候选人进行有效沟通，并在销售中运用情感来提升招聘效果。 4. **与候选人的沟通与反馈：** 建立有效的候选人对话，理解提供反馈的重要性，并分析候选人互动的各个阶段以融入销售技巧。 5. **处理挑战性职位：** 制定应对低薪职位、挑战性职位以及雇主品牌不佳公司的策略。学习如何处理社交媒体上的负面评论以及在候选人稀缺时该怎么做。 6. **与超被动候选人的沟通：** 如何激活他们？发挥招聘人员个人品牌的力量，确定最佳的跟进次数，撰写有效的电子邮件，自动化沟通跟踪，通过即时通讯工具互动，管理负面情绪，以及如何接触最初不回应的候选人。 **适合人群：** 该课程非常适合希望通过整合销售方法来提升招聘流程的招聘人员、人才获取专家和人力资源专业人士。特别是那些寻求构建一个能够有效将潜在候选人转化为成功入职者的强大招聘系统的人。 **课程收益：** * **实用工具：** 深入理解招聘渠道，学习应用销售技巧以吸引和锁定顶尖人才。 * **职业发展：** 通过掌握这些策略，您将能够更有效地招聘，提升在组织内的价值并促进职业发展。 * **专家指导：** 向经验丰富的人力资源领导者 Mike Pritula 学习，他提供清晰、实用的实际招聘场景见解。 通过报名参加此课程，学员将获得必要的知识和技能，以转变其招聘流程，确保高质量候选人源源不断，并最终实现成功招聘。
The "Recruitment Sales & Funnel: From Sales Texts to Negotiation" course at Mike Pritula Academy is designed to transform your recruitment process into an efficient talent acquisition engine. By applying sales techniques to recruitment, you'll learn how to attract top candidates and convert them into successful hires.Course Highlights:• Comprehensive Curriculum: The course consists of six recorded lessons, each accompanied by practical homework assignments reviewed by Mike Pritula. Topics include auditing your recruitment system, rebuilding the recruitment funnel, crafting compelling sales texts, effective candidate communication, strategies for challenging vacancies, and engaging passive candidates.• Interactive Support: Enrollees gain access to a dedicated Q & A chat to discuss topics, share experiences, and receive support from peers and the course facilitator.• Certification: Upon successful completion of the course and assignments, participants receive a diploma, enhancing their professional credentials.Course Program:1. What's Wrong with Your Recruitment Funnel?Conduct an audit of your company's recruitment system, understand key recruitment KPIs, learn about the candidate journey map, and analyze what the recruitment funnel reveals about your process.2. Rebuild the Recruitment Funnel into a Talent Attraction Flywheel:Analyze the funnel, apply candidate attraction and sales techniques such as FAB, AIDA, and SPIN, identify bottlenecks, and transform your funnel into a talent acquisition flywheel.3. Copywriting, Storytelling, and Selling Texts:Harness the power of copywriting to write engaging texts, create job descriptions that increase candidate conversion rates, effectively communicate with passive candidates, and utilize emotion in sales to enhance recruitment.4. Communication with the Candidate and Feedback:Build effective dialogue with candidates, understand the importance of providing feedback, and analyze all phases of candidate interactions to incorporate sales techniques.5. Dealing with Challenging Vacancies:Develop strategies for low-paying jobs, challenging vacancies, and companies without a well-known employer brand. Learn how to handle negativity on social media and what to do when suitable candidates are scarce.6. Communication with Mega-Passive Candidates: How to Activate Them:Leverage the power of a recruiter's personal brand, determine the optimal number of follow-ups, craft effective emails, automate communication tracking, engage through messengers, manage negativity, and approach candidates who are initially unresponsive.Who Should Enroll:This course is ideal for recruiters, talent acquisition specialists, and HR professionals who aim to enhance their recruitment processes by integrating sales methodologies. It's particularly beneficial for those seeking to build a robust hiring system that effectively converts potential candidates into successful hires.Benefits of the Course:• Practical Tools: Gain a deep understanding of the recruitment funnel and learn how to apply sales techniques to attract and secure top talent.• Career Advancement: By mastering these strategies, you'll be equipped to recruit more effectively, enhancing your value within your organization and advancing your career.• Expert Instruction: Learn from Mike Pritula, an experienced HR leader who provides clear, practical insights applicable to real-world recruitment scenarios.By enrolling in this course, participants will acquire the knowledge and skills necessary to transform their recruitment processes, ensuring a steady flow of high-quality candidates and successful hires.
