|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/reaching-a-critical-mass-of-users-in-an-online-community/
课程评论：没有评论
**课程名称：** 在线社区用户临界数量的达成 **课程概述：** 本课程旨在帮助学习者解决在线社区建设中常见的“先有鸡还是先有蛋”的难题。课程将深入探讨如何在前社区变得成功之前，通过有效的策略聚集起足够的用户参与度，即达到“临界数量”。 课程内容涵盖： * **社区管理基础回顾：** 快速重温在线社区管理的核心要素。 * **初期内容建设：** 如何为社区播撒第一批有价值的内容。 * **社区宣传策略：** 撰写关于社区本身的宣传内容的方法。 * **新用户来源：** 探索新兴社区可利用的各种用户获取渠道。 * **广告投放：** 理解广告在用户增长中的作用，包括广告内容选择及横幅广告的关键原则。 * **用户邀请与引导：** 个人邀请用户的方法，以及如何有效地引导新用户融入社区。 * **用户类型平衡与互动：** 如何平衡不同类型用户的存在，以及如何持续吸引新用户参与。 * **内容审核：** 如何处理和管理新用户发布的内容。 * **适时退出：** 判断何时是离开社区的最佳时机。 **目标受众：** 本课程适合所有希望为新社区获取用户的人士。
Starting a community is a typical chicken-and-egg problem: A community is successful when there are people who participate in it, but people usually want to participate only in successful communities. The magic of community management is to somehow gather a critical mass of users before the community becomes successful. In this course, we talk about what it takes to create an influx of users to the site and what you need to do to keep them engaged in the community.We are going to start the course with a quick recap of the essentials of online community management and then cover the following topics:How to seed initial contentHow to approach writing about the community itselfWhat sources of new users are available for a new communityHow advertising worksWhat to advertiseWhat are the key principles of banner advertisingWhat to pay attention to when inviting new users personallyHow to onboard new usersHow to balance users of different typesHow to engage new usersHow to approach moderation of new users' contentHow to understand that it is time to move onThis course will help anyone whose goal is to acquire users to a new community.
