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所在平台: Udemy |
课程主页: https://www.udemy.com/course/quickstart-digital-strategy/
课程评论：没有评论
课程名称：快速数字战略入门 课程概述：本课程旨在帮助您学习创造企业数字战略的概念、流程和工具，通过数字技术转型您的业务。课程内容涵盖数字战略的关键要素、评估数字准备程度、制定数字战略、评估数字供应商、实施数字转型以及如何营造创新文化。数字战略推动数字转型，而非单纯的数字技术。该课程特别适合希望在数字化进程中进行转型的小型和中型企业主及员工，尤其是面对快速变化的技术选择而感到无从下手的人群。 课程内容与安排：本课程共包含超过30个讲座和2.5小时的视频内容，适合希望通过社交、移动、分析、虚拟现实、增强现实、3D打印、传感器网络、物联网、SaaS以及云技术（如大数据和机器学习）等数字技术来转型的企业。我们将探讨数字战略和数字转型的定义、数字战略的关键要素，以及如何通过数字审计评估您的企业的数字准备程度。接着，我们将介绍制定数字战略的过程，从明确目标开始，并运用适应快速变化的数字技术环境的精益和敏捷商业规划方法。我们还将学习如何评估不同数字技术供应商，并最终展示管理数字转型实施过程的方法。最后，我们将讨论如何在企业中创造和促进创新文化，这对于需要快速响应客户需求和开发新产品与服务的公司至关重要。 通过本课程的学习，您将掌握有价值的技能，帮助您为自己的企业制定数字战略，并了解如何实施数字转型项目，将新技术融入您的产品、服务和运营中。
Learn the concepts, processes, and tools to create a Digital Strategy for your business. Transform your business with Digital Technologies with this introductory course on Digital Strategy. Learn the key elements of digital strategyDiscover how to assess your digital readinessCreate a digital strategyPractice evaluating digital suppliersGrasp Implementing a Digital TransformationFind out how to create a culture of innovation Digital Strategy drives Digital Transformation, not Digital Technology. This introductory course is for small to medium business owners and employees who need to transform their business digitally but are overwhelmed by the speed of technology change & choice in front of them. You'll learn about how to successfully leverage digital technologies effectively and efficiently in order to better serve your customers and grow your market. Content and Overview This course contains over 30 lectures and over 2.5 hours of video content. It's designed for small to medium business owners and employees who want to transform their business by integrating Digital Technologies such as social, mobile, analytics, VR, AR, 3D Printing, sensor networks and the internet of things, SaaS, and cloud technologies such as big data and machine learning. We'll cover what Digital Strategy and Digital Transformation is, what the key elements of Digital strategy are, and how to assess what level of Digital Readiness your business is at by learning how to to a Digital Audit. Then we'll go through the process for creating a Digital Strategy, starting with your purpose and working through a lean and agile business planning approach suited for the fast changing digital technology environment of today. We'll then see how to evaluate different types of suppliers of Digital Technologies before moving on to showing you how to manage the process of implementing a Digital Transformation. Finally we'll wrap up with a look at how to create and foster a culture of innovation in your business, essential for companies that need to remain responsive and agile to meet current customer needs and as well as develop new products and services. By the end of this course, you'll have valuable skills that will help you create a Digital Strategy for your own business as well as understand how to implement Digital Transformation projects to integrate new technologies into your products, services, and operations.
