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所在平台: Udemy |
课程主页: https://www.udemy.com/course/questionnaire-design-boot-camp/
课程评论：没有评论
课程名称：问卷设计训练营 课程概述：本课程针对任何想要了解他人想法、感受或行为的人而设。无论你是希望理解客户希望从产品中得到什么样的设计特性，还是想知道人们为什么选择竞争对手，亦或是想了解员工对公司的看法，基本的调查研究都是一种常用工具，但大多数人并未学习到关键原则。问卷设计是一门艺术与科学——更好的问卷能获取更好的数据，从而帮助你做出更明智的决策。本课程将帮助学员撰写有效的问卷。学员需准备一个想要进行调查的研究想法。课程将从理解研究目标和撰写符合这些目标的问题开始。具体模块包括：询问敏感话题（饮酒！毒品！恶意想法！）；选择合适的量表（数字、字母、标签？）；以及避免常见陷阱（它们比大多数人意识到的更常见）。讲座将包括基本理论，但主要集中在“现实世界”的例子上。 主要收获： - 前期准备：在收集数据之前需要完成的步骤。 - 以结果为先：通过“谁+什么+哪里+何时+为什么”公式明确研究问题。 - 如何实施：选择调查方式时的关键考虑因素。 - 理清问题：响应过程模型的五个阶段。 - 超越问题：选择量表时需记住的事项。 - 整合所有内容：问卷布局的设计。 如果你对问卷设计感兴趣，或者希望通过调查获取更具洞察力的数据，这门课程将为你提供实用的技巧与知识。
This class is for anyone who wants to know what other people think, feel, or do! Maybe you want to understand what design features your customers want from your product, why people are buying from your competition, or what your employees are saying about you.Basic survey research is a common tool, but most people never learn the key principles. Survey design is an art and a science- better surveys get better data, which help you make smarter decisions. This class will prepare students to write effective questionnaires.Students should be prepared with an idea for research they want to conduct using a survey. The class will begin with understanding your research aims and writing questions to meet these aims. Specific modules offered include: asking about sensitive topics (drinking! drugs! mean thoughts!); picking the right scale (numbers, letters, labels?); and avoiding pitfalls (more common than most people realize). Lectures will include basic theory but will focus primarily on "real world" examples.Key Takeaways:Upfront Work: Steps that need to be completed BEFORE collecting data.Start With the End in Mind: Aday's "who+what+where+when+why" formula for clear research questions.How You'll Do It: Key considerations when choosing a survey mode.Thinking Through Questions: The 5 stages of the Response Process Model.Beyond Questions: Things to remember when selecting a scalePutting it all together: Questionnaire layout
