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所在平台: Udemy |
课程主页: https://www.udemy.com/course/qcabatsq/
课程评论：没有评论
**Coursera課程總結：2022年完整社交媒體行銷** 本課程由數位與社群媒體策略師Omar Zirite主講，旨在幫助小型企業利用社群媒體行銷，即使資源有限也能取得成功。課程強調社群媒體（如Facebook, Instagram, Twitter, Snapchat）對於與客戶保持聯繫、推動網站流量的重要性。 **課程重點包括：** * **關鍵術語與定義：** 釐清社群媒體行銷的基本概念。 * **客戶尋找：** 有效地在線上找到目標客戶。 * **行動計畫制定：** 規劃行銷目標、團隊架構與預算，並安排執行時程。 * **內容策略：** 學習制定可分享的內容。 * **社群媒體計畫與政策：** 建立系統化的社群媒體營運計畫。 * **目標衡量：** 學習追蹤與評估社群媒體行銷成效。 * **客戶聆聽：** 利用社群媒體傾聽客戶意見。 本課程是社群媒體行銷的基礎，教導企業如何從社群媒體中提取最大價值，即使沒有龐大的資源也能有效運用社群平台，與客戶保持最新聯繫，並提升網站流量。
Small businesses have great opportunities in social media. Having a Facebook, Instagram, Twitter or Snap-chat account keeps you up to date to your customer base and helps drive traffic to your website. In this course, you learn how to be successful at social media marketing, without a lot of resources. Digital and social media strategist Omar Zirite explains the key terms and definitions and helps you find your customers online. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. He'll talk about what to publish, where and how you can use the tools to measure the success of your work.Topics include:Setting goalsCreating shareable contentCrafting a social media plan and policy Measuring your social media goalUsing social media to listen to customersthe key terms and definitions and helps you find your customers online efficiently. This course is the basic of all social media marketing. Businesses have excellent chances in extracting maximum value from social media companies. Having a Facebook, Instagram, Twitter or Snap-chat account keeps you up to date to your customer base and helps drive traffic to your website. In this course, you learn how to be successful at social media marketing, even without a lot of resources.
