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所在平台: Udemy |
课程主页: https://www.udemy.com/course/public-speaking-finance/
课程评论:没有评论
课程名称:金融领域的公共演讲与展示 概述:无论你在金融行业的哪个部门或角色,演讲和公共展示都是不可或缺的技能。本课程专注于金融服务中的公共演讲,帮助学员澄清想法、推介投资、简化复杂数字和预测等。与传统金融课程或一般公共演讲课程不同,本课程旨在深入探讨专属金融领域的公共演讲与展示技巧。 课程内容包括: 1. **演讲与展示的基础**:了解呼吁行动的重要性,如何构建整体结构和叙述及良好的表达技巧。 2. **金融演讲的特定技巧**:学习如何简化数字、提出建议和展示内部流程等。 3. **演示文稿的常见结构**:包括线性结构、问题解决结构和模块化结构等。 4. **演讲的常见要素**:包含引言、概要、数字展示及结论等。 5. **视觉辅助手段**:学习使用幻灯片、图表、信息图、仪表板和流程图等多种形式。 6. **简化复杂金融数据**:包括比率、复利、收益/成本结构、财务产品结构、各类预测及估值方法。 7. **演讲的不同格式和细微差异**:如电梯演讲、会议、虚拟演示、即兴演讲等。 8. **目标受众的识别与沟通技巧**:了解如何与高管、投资者、员工、监管者、媒体等不同受众有效沟通。 9. **特定产品的推介技巧**:包括债务产品、股权产品、证券、科技平台等。 10. **演讲与展示的最佳实践**:包括反复彩排、如何激活自己、预判问题等。 11. **存在感与魅力的9个关键支柱**:涵盖语言、非语言和行为层面的技巧。 12. **四种有效的说服技巧**:包括最新/最初效应、潜力展示、结构化嵌入及总结技巧。 13. **叙事技巧**:如何构建故事、嵌入产品服务的优势及行动号召。 14. **处理问题和异议的实践**:包括如何应对重复提问和给出合理答复。 本课程提供30天无风险退款保证,并建议学员利用免费预览视频确保课程适合自己。希望本课程能帮助你提升在变化中的应对能力,期待你的加入!
SPEAKING IN THE WORLD OF FINANCERegardless of the sector or role within finance you may be in, presenting and public speaking is an important component.Clarifying ideas, pitching investments, breaking down complex numbers and projections, and more.But, usually, financial courses are all about financial knowledge, while public speaking courses are just about speaking "in general".This course aims to teach you the ins and outs of public speaking and presenting - in financial services in specific.LET ME TELL YOU.EVERYTHINGSome people - including me - love to know what they're getting in a package.And by this, I mean, EVERYTHING that is in the package.So, here is a list of everything that this course covers:You'll learn the basics of activities within speaking and presenting, including the importance of your call to action, of having an overarching structure or narrative, and of good delivery;You'll learn about the basics of presenting and speaking in finance in specific, including simplifying numbers, suggesting actions, and showing internal processes and assumptions - and how these result in very specific situations for very specific roles;You'll learn about the usual structures in presentations, including a linear one (logical sequencing of events), a problem-solving one (linear, but based on the contrast between a problem/need and a solution), and a modular one (where the parts are not necessarily sequenced, but each stand on their own);You'll learn about the usual elements in presentations and speeches, including the introduction and overview/executive summary, a list or table contents and the detail view of the included topics, the inclusion of numbers or data (usually associated with visual aids), and the conclusion or call to action, as well as the purpose of each;You'll learn about the various types of visual aids, including slideshows (used in most presentations), graphs and charts (that show the distribution of numbers over certain categories, or over time), infographics (summarising a set of key insights or key numbers in one place), dashboards and tables (providing "snapshots" of more complex numbers, with the option of going deeper on them) and flowcharts (illustrating decision-making, especially when there are conditional branches);You'll learn about simplifying various types of complex numbers within finance, including ratios (divisions of a certain factor by another one), compounding (accumulation of interest on the principal + previous interest), return/cost structures (divisions or subtractions of some sort of revenue/earning by some sort of cost/expense), structure financial products (products whose value is based on the value of another asset, or a change in value of that asset), projections of various sorts (showing the assumptions and the full process), and valuation methods (clarifying assumptions and showing the internal calculations);You'll learn about the specific formats that presentations and speeches can take, and the nuances of each including elevator pitches (cutting to the point), meetings (following an agenda), virtual presentations (focusing on engagement), fireside chats and panels (looking good with relevant sound bites), public speaking (putting on a show), impromptu speeches ("surviving" and looking good while unprepared), selling (matching a need to a solution) and investor pitches (showing competence and diligence in results and internal processes);You'll learn about the specific targets you may need to speak to or persuade, including executives (strategic, large-scale focus), investors (returns with a proven process), non-finance personnel (simplifying financial topics), employees and co-workers (showing what the company gains and what they gain), regulators (being transparent), shareholders (showing competence in governance and potential), the media (saying newsworthy sound bites), and the general public (repeating a simplified core message/one-liner);You'll learn about pitching specific offerings, including debt products (convenience and flexibility), equity products (earnings and appreciation), securities in the stock market (growth and revenue), technology and platforms (ease of use and accuracy), ESG investments (impact and returns), investment funds (competence and professionalism), corporate services (competence and tailoring), and insurance (peace of mind);You'll learn about some general best practices when speaking and presenting, including rehearsing relentlessly, "activating" yourself, preempting questions, and executing the process regardless of what happens;You'll learn about the 9 key pillars of presence and charisma, divided in three major groups: Verbal (intellectual honest, rigidity and authenticity), Nonverbal (appearance, harmony and tension) and Behavioral (uniqueness, grace under fire and initiative), as well as how to cultivate them;You'll learn about four relevant persuasion techniques to aid with presentations and speeches, including the recency/primacy effect (starting and ending with a powerful statement or point), using the potential (illustrating positive potential scenarios), embedding structure (dividing presentations into X key parts) and summarising (providing the key points or takeaways of a presentation to reduce mental effort for the audience);You'll learn about some storytelling techniques, including how to structure stories, where to embed product/service benefits or calls to action within a story, how to create narratives from data, and how to make stories more appealing, among others;You'll learn about some practices to handle questions and objections, including that not all questions must be answered, what to do in case a question asks you to repeat information already in the presentation, and how to give sensible answers;MY INVITATION TO YOURemember that you always have a 30-day money-back guarantee, so there is no risk for you.Also, I suggest you make use of the free preview videos to make sure the course really is a fit. I don't want you to waste your money.If you think this course is a fit, and can take your knowledge of dealing with change to the next level.it would be a pleasure to have you as a student.See on the other side!