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所在平台: Udemy |
课程主页: https://www.udemy.com/course/public-relations-startups/
课程评论：没有评论
课程名称：初创企业的公共关系（Public Relations for Startups） 讲师：Dekker Fraser 课程概述：在这门由知名讲师Dekker Fraser教授的课程中，学习初创企业实用的公共关系（PR）技巧。课程涵盖了如何利用公共关系策略推动企业增长的多个关键要素，包括： - 案例分析：一家初创公司在开业仅12天后通过PR驱动的营销策略生成了100万美元的销售。 - Dekker的“3S公式”：寻求（Soliciting）、讲故事（Storytelling）和扩展（Scaling）的PR方法。 - 低预算获取媒体关注和病毒传播的策略。 - 危机沟通及其在公关中的应用。 - 通过创意和非常规的方法提高PR的病毒传播效果。 - 利用初创企业相对于大公司优势的机会来吸引公关关注。 - 实际案例研究和教程，展示Dekker在公共关系方面的成功经验。 - 增长黑客策略：如广告和直接邮寄向记者推介。 - 用公共关系推动搜索引擎优化（SEO）。 - 借助大品牌吸引媒体注意。 - 播客营销和影响者营销。 - 建立和自动化媒体联系列表，研究媒体平台和记者。 - 使用Sparktoro、Lemlist、LeadEnforce和LinkedIn等最新工具来最大化公关效果。 - 撰写新闻稿和利用故事获取最大传播效果。 - 各种类型的故事及其角度，以及如何进行采访与建立记者关系。 - 公共关系内容创作与思想领导力。 - 扩大公关活动的规模。 - 针对产品发布、个人品牌、意识营销等的有效公关实际案例。 Dekker在一家Google加速器初创公司担任营销主管，利用现代公共关系策略进行增长黑客。他还曾在Sony PlayStation等公司与世界顶尖的公共关系经理合作，并在硅谷的Google Ventures支持的初创企业工作过。他拥有排名第一的营销商学院Kellogg商学院的MBA学位，并在西北大学的梅迪尔新闻学院学习，还在哥伦比亚商学院接受过领导力培训。
Learn practical public relations (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA. Key Public Relations Learnings:How one company generated $1M after only 12 days in business, using a PR-focused marketing strategyDekker's "3S Formula" for Startup PR: Soliciting, Storytelling & ScalingHow to tons of media attention and virality with minimal budgetPR crisis communication Winning awards to drive salesCreative, unconventional approaches for PR viralityHow to leverage the advantages startups have over large companies to garner public relations attentionReal case studies and tutorials that demonstrate my success with public relationsGrowth hacks such as advertising and direct mail pitches to journalistsPowering search engine optimization (SEO) with public relationsPiggybacking off bigger brands to garner media attentionPodcast marketing Influencer marketingBuilding and automating media outreach listsResearching media outlets and journalistsUsing the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PRWriting a press releaseLeveraging stories for maximum reachThe types of stories and story angles to writeHow to interviewJournalist relationships and pitchingPublic relations content creation and thought leadershipInfluencer relationsScaling your PR campaignsReal examples of effective public relations for product launches, personal branding, awareness marketing & more!Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth. Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from Columbia Business School.
