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所在平台: Udemy |
课程主页: https://www.udemy.com/course/public-relations-fundamentals-masterclass-2020-course/
课程评论：没有评论
课程名称：公关专业硕士证书 概述：本课程《公关基础大师班》为想要提升个人形象或业务的人提供深入的公关知识与见解。课程以简单易懂的语言讲解高级公关咨询，使任何人都能轻松掌握。课程内容包括公关基础知识和关键信息的制定、有效的定位声明及个人经历的创建、新闻稿及图片说明的写作技巧、媒介采访的问答准备、处理错误信息的策略，以及与关键媒体专业人士和行业利益相关者建立联系与关系发展的基本指导。 我们通过实用示例进行详细指导，不仅告诉您“应该做什么”，还逐步阐述“如何去做”，并在每个步骤中提供案例分析和构建教程。 适用对象：本课程适合市场营销人员、企业经理、学生、企业家、模特、主持人、电视节目主持人、音乐家、歌手、小企业主、运动员、慈善家、时装设计师、摄影师、社交媒体用户、DJ、个体经营者、艺术家、厨师、室内设计师、政治家、顾问、俱乐部主席、媒体、公关、作家、编辑、咨询师、销售人员、酒店、医疗中心及医院、初创企业、董事会成员、俱乐部成员、内容创作者、品牌代言人、合作伙伴及关键意见领袖（KOL）等，实际上，适合所有人。
What you'll learnThe Zen of PR Public Relations Fundamentals Masterclass provides deep knowledge and insight for anyone looking to grow their public profile or their business. The course provides top-level public relations counselling, explained in expressly simple language that's accessible to anyone.This course teaches essential PR skills which enable YOU to achieve your business or personal ambitions. The course covers PR fundamentals and key message development, the creation of an effective positioning statement and biography, deep learning on how to write press releases and photo caption releases, the preparation of a media Q & A for media interviews, how to handle misrepresented facts and general guidance on reaching out, connecting and developing relationships with key media professionals and industry stakeholders.We guide you carefully through practical examples, so we don't just tell you WHAT you should do, we go in detail through HOW you do it, with case study examples and step-by-step "build" tutorials at every step of the way.Who it's forMarketers, business managers, students, entrepreneurs, models, MCs, TV presenters, musicians, singers, small business owners, sportspersons, philanthropists, fashion designers, photographers, social media users, DJs, sole traders, artists, chefs, interior designers, politicians, counsellors, club chairpersons, media, PRs, writers, editors, consultants, salespersons, hotels, medical centres & hospitals, start-ups, board directors, club members, content writers, brand ambassadors, affiliates and key opinion leaders (KOL) … in fact, everyone.
