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所在平台: Udemy |
课程主页: https://www.udemy.com/course/public-relations-for-nonprofits/
课程评论：没有评论
**课程名称：** 非营利组织的公共关系 **课程概述：** 本课程并非写作技巧训练，而是专注于如何运用公共关系工具与媒体有效合作。您将学习如何识别新闻价值，并通过组织的实际活动和信息，创造引人入胜的新闻。课程内容包括： * **创建“基石陈述”：** 学习如何将组织的事实信息转化为可嵌入的标准化陈述，以应对各种填空表格和宣传材料的需求。 * **制作宣传工具包：** 制作一套实用的宣传材料，可用于发布组织公告、活动信息、志愿者招募等，从而提升组织的形象和知名度，并向目标受众传达组织的身份和工作内容。 * **实现目标：** * 宣传组织活动与善举 * 拓展客户群体与服务范围 * 增加会员数量，招募更多志愿者 * 支持筹款活动 * 成为值得信赖的媒体资源 * **工具包内容示例：** * 新闻稿 * 活动报道邀请函（含图片邀请） * 员工及董事会成员变动公告 * 背景资料（Backgrounder） * 财务/拨款公告 * 荣誉/奖项公告 * 本地新闻条目（用于日历及自媒体发布） * 推广信函（Pitch Letters） * **奖励内容：** * **媒体联系人数据库创建：** 学习如何建立一个可搜索的媒体联系人名单，涵盖报纸、杂志、电视和广播电台的记者、编辑和博主。 * **精准对接媒体：** 掌握如何针对性地识别和接触每个媒体渠道的关键联系人，并与之建立有效合作关系。
This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization. You will create building block statements to insert into fill-in/-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do: ·Activities, good works ·Expand Client Base and Services ·Increase Membership and Recruit Volunteers ·Support Fundraising ·Become a Trusted Media Resource Items in the tool kit include: ·Press Releases ·Press and Photo Invitations to Cover Events and Activities ·Staff and Board Member Announcements ·Backgrounder ·Financial/ Grant Announcements ·Honor/Award Announcements ·Local News Item For Calendars and Self Publishing Sites ·Pitch Letters Bonus Section As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations. You will learn how to target and work with the right gatekeeper at each media outlet.
