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所在平台: Udemy |
课程主页: https://www.udemy.com/course/public-health-communication/
课程评论：没有评论
课程名称：公共卫生传播 课程概述：本课程旨在为健康科学领域的研究生及公共卫生职业人士提供帮助，同时也适合任何对公共参与的艺术与科学感兴趣的普通人。课程共有五个讲座，涵盖以下主题：(1) 当前公共卫生和医疗领域的传播分歧现状：新冠疫情改变了健康传播的格局，提高了传播的重要性。(2) 传统的公共传播学术模型及其优缺点：标准模型在新的政治现实中已不再有效。(3) 如何用“简单语言”进行沟通：这不是“简化语言”，而是理解信息的传达。(4) 现代传播者可用的工具，包括社交媒体和报纸社论：写作仍然是最重要的技能之一。(5) 如何准备电视和印刷采访：媒体培训不仅是应对问题，更是关于信息的严谨、魅力和可信度。 本课程由经验丰富的公共卫生传播者教授，他拥有超过2000次媒体采访的经验。教授Deonandan是一位获奖的科学家、教师、作家和公共演说家。在这个公共卫生危机持续、社会意识形态分歧的新时代，专业人士必须学会为公众塑造自己的信息。
While meant for graduate students of health science disciplines and professionals working in public health, this course is also useful for the layperson and anyone interested in the art and science of professional public engagement. It consists of five lectures covering the topics of: (1) The current divisive landscape of public communication in health and health care: the COVID-19 pandemic has changed health communication and raised the stakes.(2) The traditional academic models of public communication, their advantages and disadvantages: standard models fail us in the new political reality.(3) How to speak and write in so-called "plain language": it's not about "dumbing down" the language, but about understanding the message.(4) The tools available to the modern communicator, including social media and newspaper op-ed articles: writing is still among the most important skills.(5) How to prepare for TV and print interviews: media training isn't about dodging the question, but about message discipline, charm, and credibility.The course is taught by a seasoned public health communicator with well over 2000 media interviews under his belt. Professor Deonandan is an award-winning scientist, teacher, writer, and public speaker. In this new era of continuous public health crisis and an ideologically divided population, it's important that professionals get used to crafting their message for the public eye.
