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所在平台: Udemy |
课程主页: https://www.udemy.com/course/psychology-of-business-5-mastering-difficult-conversations/
课程评论：没有评论
《商业心理学2：说服的科学》课程概述： 本课程旨在帮助学习者深入理解说服背后的心理机制，以及外部因素如何影响客户的购买趋势。通过六个短视频讲座，课程将教授七大说服原则，并指导如何将其融入营销策略。 **核心内容包括：** * **影响客户购买的心理因素：** 探讨心理、社会、财务和个人因素如何驱动购买决策。 * **说服技巧的应用：** 学习如何运用框架效应、稀缺性、损失厌恶等技巧影响客户情绪。 * **社会影响与群体动力：** 理解社会影响和群体动力在决策过程中的作用。 * **神经科学与消费选择：** 探索神经递质在消费者选择中的关键作用。 * **说服的伦理考量：** 评估营销策略的道德含义，区分说服与操纵。 * **数据与说服力：** 强调包含数据的视觉化演示比不包含的演示更有说服力（研究表明为43%）。 * **影响消费者行为的因素：** 了解情绪、财务状况、年龄、文化和荷尔蒙等对消费者行为的影响。 * **识别与抵制操纵：** 学习判断何时说服技巧已转化为操纵或强制，并了解如何应对。 本课程是“商业心理学”系列六门课程的第二部分，旨在提升学习者的营销能力和品牌影响力。
Do you want to understand the psychology behind different persuasion techniques? Would you like to learn how external factors can affect your customers' purchasing trends? Would you like to understand better how product reviews can help boost sales by persuading others that your product is great? If so, then this is the course for you! In today's business world, you must know what drives your customers to buy to boost sales and grow your company. Various psychological, social, financial and personal factors influence these decisions. You must be able to identify and interpret factors and apply multiple marketing and communication techniques to persuade your customers to buy from you. Research tells us that presentations with visuals containing data are 43% more persuasive than those without. And it is knowing facts like this that will give you an edge. Through a series of six short video-based lectures, you'll not only gain a deep understanding of the seven principles of persuasion but also learn how to seamlessly integrate them into your marketing strategy. You will embark on a journey of exploration as you unravel the art of influencing customer emotions through powerful techniques such as framing, scarcity, loss aversion and aversion. Additionally, we will help you understand the psychological impact of social influence and group dynamics. You'll discover how these forces shape decision-making processes and delve into the intriguing realm of neuroscience, exploring how neurotransmitters play a crucial role in shaping consumer choices. You will gain insights into the ethical considerations of persuasion techniques and learn how to assess the moral implications of your marketing strategies. This course will equip you with knowledge about what drives consumer behaviour, allowing you to make informed and impactful decisions in your marketing endeavours. By the end of this course, you will understand how factors like emotions, finances, age, culture and hormones can affect consumer behaviour. This course has given you thorough information on determining when your techniques have turned to manipulation or coercion, and how to counteract it. This course is part two of our six-course series, Psychology Of Business. If you're interested in learning more about how to use psychological techniques to improve your revenue and boost your brand, then check out the other courses in the series, as well as our wider catalogue. Enrol now to learn more!
