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所在平台: Udemy |
课程主页: https://www.udemy.com/course/psychology-of-business-4-influence-and-leadership/
课程评论：没有评论
**课程名称：** 商业心理学 4：影响力与领导力 **课程概述：** 本课程旨在探讨个人文化背景如何影响说服他人，以及如何利用社会认同理论等关键心理学技巧实现领导角色的转变。课程将深入剖析理解听众在唤起情感方面的作用，强调领导力不仅在于掌控，更在于建立关系、有效沟通、展现同理心和乐于助人。 研究表明，90%的HR领导者认为，在当今工作环境中取得成功，领导者必须关注领导力的人性化方面，而只有29%的员工认为他们的领导是“人性化”的。这凸显了与团队建立有意义的联系对于成功和提升影响力至关重要。 课程将通过六个简短的视频讲座，引导学员深入了解说服性沟通和领导力的细微之处。学员将获得关于社会影响动态及其如何直接影响说服和连接听众的能力的宝贵见解，揭示社会规范的重要性，并学习如何利用这些规范来有效影响团队。课程将探讨社会认同概念，展示如何利用它来提升团队自尊心，创造积极协作的工作环境。 此外，课程还将指导学员如何通过分析听众、信誉度和信息之间的相互作用来制定有说服力的沟通策略，并介绍如何根据不同的个性和偏好调整沟通方式。学员还将探索人格维度（开放性、尽责性、外向性、宜人性、神经质）及其在决定领导风格中的作用，并学习如何利用自我认知来实现真实的领导并产生持久影响。 **课程目标：** * 理解社会认同、有效的说服性沟通策略和文化如何影响领导风格。 * 学习利用心理学技巧提升影响力和领导力。 * 掌握建立有意义的团队联系和展现人性化领导能力的方法。 * 了解并应用社会规范和理论提升说服力和团队管理能力。 * 学习如何根据听众、信誉度和信息来定制沟通策略。 * 认识人格特质对领导风格的影响，并实现更真实的领导。 **课程定位：** 本课程是“商业心理学”系列课程的第四部分。该系列课程旨在帮助学员学习如何运用心理学技巧，对团队产生更积极的影响，并成为更有效的领导者。
Would you like to learn how someone's cultural background influences your ability to persuade them? Would you like to learn how you can transition into a leadership role using key psychological techniques like social identity theory? Do you want to learn how understanding your audience can help you better appeal to their emotions? If so, then this is the course for you! Being a leader doesn't always mean that you can influence your team. As you'll learn in this course, leadership influence encompasses much more than being in charge. It's about building relationships, being a good communicator, showing empathy and being helpful. Research shows that 90% of H.R. leaders say that to succeed in today's work environment, leaders must focus on the human aspects of leadership. Another study found that only 29% of employees believed their leader was a "human" leader. These statistics show that forming meaningful connections with your team is essential if you want to be successful and more influential. Over six short video lectures, we will guide you as we unravel the intricacies of persuasive communication and leadership. Throughout this course, you will gain valuable insights into the dynamics of social influence and how it directly impacts your ability to persuade and connect with your audience. You will unveil the significance of social norms and show you how understanding them can empower you to influence your team effectively. We will delve into the concept of social identity, demonstrating how to leverage it to enhance your team's self-esteem and create a positive and collaborative work environment. You will also navigate the intricacies of crafting a persuasive communication strategy by examining the interplay between your audience, credibility, and message. We will take you through the process of tailoring your approach to resonate with diverse personalities and preferences. Furthermore, explore the dimensions of personality -openness, conscientiousness, extroversion, agreeableness, and neuroticism - and understand how they play a pivotal role in determining your leadership style. Finally, you will uncover how this self-awareness can be harnessed to lead authentically and make a lasting impact. By the end of this course, you will understand how social identity, using effective persuasive communication strategies and culture, can impact your leadership style. This Influence and Leadership course is part four of our six-course series, Psychology Of Business. If you're interested in learning more about how to use psychological techniques to have a more positive influence over your team and be a more effective leader, then check out the other courses in the series, as well as our wider catalogue. Enrol now to learn more!
