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所在平台: Udemy |
课程主页: https://www.udemy.com/course/psychology-based-approach-to-marketing/
课程评论：没有评论
本课程名为“基于心理学的营销方法”，旨在帮助学员摆脱营销中的猜测和直觉，转而采用基于决策心理学原则的科学方法。课程将深入探讨客户的决策过程，并教授学员如何利用这些知识来制定更有效的营销策略。 课程的核心是独特的“我应该吗？我愿意吗？我能够吗？”（Should I? Would I? Could I?）决策模型。通过应用这一模型，学员将能够系统性地分析客户决策的各个环节，并运用心理学洞察力来最大化营销影响力。 总而言之，本课程提供了一种基于科学研究的系统性营销方法，帮助您更深入地理解客户，并以此为基础打造真正有效的营销活动。
If you're not taking a psychology-based approach to your marketing, it means you're relying on guesswork and intuition to predict how your customer will behave. Unfortunately, guesswork and intuition frequently turn out to be wrong - especially when it comes to understanding how the mind works. Using the principles of decision psychology, this course will take you through how your customer makes decisions and how you can harness that knowledge to produce truly effective marketing. I will show you how to use my exclusive "Should I? Would I? Could I?" model of decision-making to address each aspect of your customer's decision process and apply psychological insights for maximum influence. This course will provide you with a systematic approach to marketing based on scientific research. Sign up now.
