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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pros-and-cons-of-mncs-a-comparative-study/
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Coursera 课程《跨国公司：利与弊》内容摘要 本课程深入探讨了跨国公司（Multinational Corporations, MNCs）的方方面面，从其基本定义、不同名称、运作模式，到其对东道国和母国的经济、社会及文化影响。 课程首先界定了跨国公司的概念，并列举了多家知名跨国公司，如可口可乐、谷歌、微软等。接着，课程解释了为何跨国公司通常规模庞大，并阐述了“母国”与“东道国”的概念。课程详细分析了跨国公司的核心目标——追求利润最大化，以及它们为何能在各种环境中生存，并高度重视产品质量。 在营销策略方面，课程探讨了跨国公司是采用侵略性还是友好型的市场推广方式。课程深入解析了跨国公司在东道国的运营方式，以及它们如何逐步增强在东道国的经济实力。此外，课程还研究了全球化企业对其海外分支机构和子公司的控制模式，以及作为全球企业“总部”的常规所在地。 课程特别关注了跨国公司对东道国经济的积极影响，例如如何改善东道国的国际收支平衡，打破当地的垄断局面，并促进本地生产商和国内产业的发展。同时，课程也指出了跨国公司如何帮助提高东道国人民的生活水平。 然而，课程也着重分析了跨国公司可能带来的挑战和潜在风险。这包括它们如何轻易地主导东道国市场，对国内产业构成威胁，以及其某些行为可能导致东道国就业不确定性。课程还解释了“利润汇出”的含义，并探讨了跨国公司是否总是以促进当地人民福祉或环境保护为己任，以及它们在面临东道国环境问题时的普遍立场。 此外，课程深入分析了跨国公司可能在东道国推广外来文化、向政府施加压力的途径，以及如何制造垄断性市场条件。鉴于上述潜在风险，课程强调了有必要控制跨国公司的活动，并探讨了东道国政府以及所有国家可以用来监管跨国公司活动的方法。课程还提及了一些国家为吸引跨国公司提供的激励措施。 课程选取印度作为案例，深入分析了跨国公司为何难以忽视印度市场，以及部分跨国公司为何撤离或缩减在印度的业务。课程探讨了印度政府在其中扮演的角色，以及印度政府如何才能吸引更多跨国公司投资。同时，课程也分析了印度市场的价格敏感性，以及跨国公司在印度经济、工业和技术发展中发挥的作用。 最后，课程讨论了跨国公司自身面临的风险，以及它们为何能在印度这样的国家蓬勃发展，人们为何倾向于在跨国公司工作，以及跨国公司如何影响东道国政府。课程还探讨了公司为何希望成为跨国公司，是什么造就了跨国公司，以及激励跨国公司在特定国家开展业务的因素。课程最后以“跨国公司由专业人士经营”的观点作为点评。
1. What is the meaning of MNC? Write names of some MNCs.2. MNC is known by various names. Which are those names?3. Why Multinational corporations are gigantic corporations?4. What is meant by home country?5. What is the meaning of host country?6. What is the main aim of a Multinational corporation?7. Why MNCs are able to survive under all circumstances?8. Why Multi national companies pay special attention to the quality of its products?9. Which type of marketing strategy is used by MNCs- aggressive or friendly?10. How do Multinational companies operate in host countries?11. How do MNCs go on increasing their economic power in host countries?12. Which type of control is exercised by a Global Enterprise over its branches and subsidiaries situated in many countries?13. Where is the head office of Multinational company located?14. How Multinational companies improve the balance of payment position of host country?15. How does the entry of MNCs results in the end of local monopoly?16. How do multinational corporations help local producers or domestic industries?17. How do the MNCs help to improve the standard of living of people of host countries?18. Why MNCs can easily dominate the market in host country?19. How do MNCs pose danger to domestic industries ?20. How some actions of MNCs can cause uncertainty of jobs in the host country?21. What is meant by repatriation of profits?22. Whether MNCs always take steps for the welfare of the people or the well-being of the environment?23. What is generally the stand of MNCs in case of environmental issues of host country?24. How do multinational companies tend to promote foreign culture in host country?25. How MNCs can pressurize the government in host country?26. How multinational companies can create monopolistic conditions in host country?27. Why there is an urgent need for controlling the activities of multinational companies?28. How the government in the host country can regulate the activities of Multinational Corporations?29. How all the nations can control the MNCs?30. In which form some countries provide incentives to Multinational companies?31. Why companies across the globe find it hard to ignore India?32. Why some MNCs have left India or reduced their operations in India?33. Whether Government of India is responsible for the exit some multinational companies from India?34. How can the Government of India attract MNCs to invest in India?35. Why Indian market is very price sensitive?36. Whether MNCs are playing a good role in economic, industrial and technological development of India?37. Whether multinational corporations also face some risks?38. Why do MNCs flourish in countries such as India?39. Why do people prefer to work at multinational companies?40. Whether MNCs can influence the government of the host country?41. Why a Company wants to become a Multinational Company?42. What makes a Corporation Multinational?43. What are the factors which motivate MNC to do business operations in a particular country?44. MNCs are run by professionals. Give your comments.
