|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/programmatic-advertising-the-future-of-marketing/
课程评论：没有评论
课程名称：2021年程序化广告基础课程 课程概述：本课程将带您深入了解程序化广告的世界，专为对数字营销有一定了解的学员设计。我们将详细解释程序化广告的含义及其执行方式，利用简单的视觉效果展示复杂的系统，并提供行业术语的清晰定义，以及程序化广告如何塑造数字营销的各个方面。无论您是希望在数字媒体代理或数字营销团队找到工作的任何人，都非常适合参加这门课程。 课程益处：您是否刚接触数据驱动的广告？您是在营销团队中希望跟上快速发展的在线广告世界？您是否在数字营销领域工作，需要更新最新的技术？想成为媒体代理商的交易员，或加入领先品牌的交易团队？这门课程将是您开始的理想之地。深入了解掌握程序化广告所需的概念和技能，了解通过数据驱动的营销策略进行媒体购买的实践。 本课程适合希望与行业新趋势保持同步的营销专业人士、希望进一步理解程序化广告和针对数字媒体的数据驱动营销策略的数字营销人员，以及希望在数字营销、媒体代理或媒体交易领域开始职业生涯的任何人。虽然该课程没有先修课程要求，但具备一定的数字广告知识会更为有利。本课程为所有希望全面了解程序化广告的人士量身定制，无论您是否有程序化媒体购买的经验，或者已经在运行程序化广告活动。换句话说，这门课程将从最基本的内容开始，逐步深入到程序化广告的更高级方面。 我们希望您能通过留下评价来告诉我们您对内容的看法，这对我们意义重大。该入门课程已完成，根据您的反馈，我们将发布其他程序化领域的课程。我们希望打造不同而吸引人的体验，与其说是一场“死于幻灯片”的课程，倒不如说是一场引人入胜的体验。课程由程序化广告专业人士讲授，氛围更类似于电视节目而非传统的幻灯片培训，结合了动态图形效果和专业编辑，感受不同，更加引人入胜，欢迎体验并请务必留下反馈！
Overview: Get immersed into the world of programmatic advertising. In this course, designed for those with an intermediate understanding of the digital marketing space, we'll explain exactly what programmatic advertising actually is, and how it's executed. We use simple visuals to illustrate complex systems, and provide clear definitions for industry terms and how programmatic shapes every aspect of digital marketing. It is perfect for anyone who is interested in landing a job in digital media agency or in a digital marketing team. How does this course benefit you?New to data-driven advertising? Are you part of a Marketing team and want to keep updated with the fast pace world of Online Advertisement? Do you work in Digital Marketing and need an update on the lastes technologies used? Want to become a trader in a Media Agency or join trading desk with a leading Brand? This course is the perfect place to start. Dive deep into the concepts, and skills required to master programmatic advertising. Get to know the practice of media buying through data-driven marketing strategies.This course is suited for any marketing professional looking to stay current with new industry trends, digital marketers looking to further understand programmatic advertising and data driven marketing strategies tailored to digital media. And anyone who wants to start a career in digital marketing, a media agency or media trading.This course has no pre-requisites but it would be better suited for someone with some knowledge of digital advertising. It is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in Programmatic Media Buying or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising.Please let us know what you think of the content by leaving a review? This would mean the world to us. The introduction course is complete, and depending on your feedback we will publish other courses in other areas of Programmatic. We wanted to make something different, and engaging so instead of having a "death by power-point" course, we are delivering an engaging experience. The course is delivered by programmatic professionals, feels more a like a TV show than a PowerPoint training- it has been built with motion graphic effects and professional editing. It feels different, its more engaging, have a go and please leave us a review!
