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所在平台: Udemy |
课程主页: https://www.udemy.com/course/programmatic-advertising-complete-course/
课程评论：没有评论
课程名称：2024年完整程序化广告课程与工具 课程概述：本课程适合想要进入程序化广告领域的学员。课程内容将从程序化广告的演变及其生态系统入手，介绍不同参与方。接着，我们将深入学习DV360界面，这是执行程序化广告活动的最大DSP平台。课程内容包括： 第一部分：程序化广告的演变 - 介绍程序化广告的整体生态系统及相关参与方。 第二部分：DV360的应用 - 理解DV360与Google Ads的不同，及为何广告商应转向DV360。 - 实时仪表板示范，包括如何创建广告主、活动、插入订单和广告项目。 - 学习报表相关内容，包括不同类型的报表、仪表板的使用，以及报表的调度与导出。 - 了解YouTube广告活动的种类及流量管理。 - 制作有影响力的广告活动（展示广告和YouTube广告），探讨选择目标和流量管理的策略。 具体课程内容包括： 1. Google Ads与DV360的区别。 2. DV360平台的全面介绍。 3. 创建第一个广告主。 4. 创建第一个活动。 5. 创建第一个插入订单。 6. 上传创意。 7. 创建追踪代码或Floodlight设置。 8. 创建第一个广告项目。 9. 如何在DV360中进行报告。 10. DV360中的YouTube广告类型。 11. 如何运行YouTube广告。 12. DV360中的交易类型。 13. DV360市场概览。 第三部分：数据管理平台（DMP） - 讲解什么是DMP，并以Oracle Bluekai为例，教授如何创建和提取受众。 此课程将为您提供程序化广告的基本知识，无论您是准备面试、换工作，还是希望提升自己的程序化交易或DMP顾问技能。 第四部分： - 引入DoubleClick Campaign Manager及其使用理由。
This course is for someone who wants to get into Programmatic Advertising. In this course we will first explain:Section 1:Evolution of Programatic Advertising Overall ecosystem of Programatic Advertising What are the different parties involved in the ecosystem Section 2:Once you have a basic understanding of this, we will directly jump into DV360 UI which is the largest DSP to run Programatic campaigns and will learn:1. Difference between DV360 and Google Ads and why should advertisers switch to DV3602. Step by step walk-through on live dashboard about how to create Advertiser, Campaigns, Insertion Order and Line Items3. You will learn about reporting and go through different types of reports and dashboard and learn to schedule and export these reports4. You will learn about types of YouTube campaigns and how to traffic Different types of YouTube campaigns5. You will also learn how to create an impactful campaign (Display and YouTube) and what strategy should you adapt when choosing targeting and how you should traffic multiple line items to create an impactful overall campaignHere are the lessons in this section:1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360)2. DV360 Platform Walk-through (Get familiar with the different sections of the platform)3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser)4. Create your first Campaign (Create your first campaign)5. Create your first Insertion Order (Learn different options available while creating an Insertion order)6. Upload Creatives (Learn about different types of creatives and how to uplaod)7. Create Tracking pixels or Floodlight setup (Generate and download tracking pixels)8. Create your first Line Item9. How to report in DV36010: Types of YouTube campaigns on DV36011. How to Run YouTube campaigns12. Types of Deals in DV36013. Overview of Marketplace in DV360Section 3:Once we have a clear understanding of the above, we will learn about one of the most talked about platforms - DMPs or Data Management Platforms:1. I will explain what a DMP is 2. Take you through one of the largest DMPs - Oracle Bluekai3. Step by step show you how to create Audiences and Execute/Extract themOverall this course will serve as a fundamental course to give you a solid understanding of Programatic Advertising whether you are preparing for an interview, Job change or getting up-skilled to work as a Programmatic Trader or DMP consultantSection 4:1. Introduction to DoubleClick Campaign Manager2. Why use it?
