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所在平台: Udemy |
课程主页: https://www.udemy.com/course/programmatic-advertising/
课程评论：没有评论
**课程名称：** 开启你的程序化广告之旅 **课程概述：** 这门课程专为对程序化广告行业感到好奇、希望在其中开启职业生涯的初学者设计，即使您对程序化广告只有零星或非常有限的了解。程序化广告是一个快速发展的领域，技术创新是其核心魅力。课程将深入浅出地介绍程序化广告的基础知识，包括： * **程序化广告术语：** 掌握行业核心词汇。 * **广告投放流程：** 理解实时竞价（RTB）如何实现广告投放。 * **供需两端生态：** 了解程序化生态系统的供需关系。 * **标准广告格式：** 学习桌面、移动和视频广告的常见格式。 * **定价与成本模型：** 掌握关键的定义和计算公式。 课程通过测验来巩固您的知识，并鼓励您运用所学公式进行实践。
What is Programmatic Advertising? How does it work? From where to start? If you are looking for these questions or if you are looking to start your career in the Programmatic industry then this course is for you! Programmatic Advertising is a vast subject. Innovation is the best part of programmatic. We have seen a shift in technology in the past 20 years and no doubt that Digital industry has played a big role in this change. This course is specifically designed for people who are curious about the programmatic industry and also for beginners who have almost zero or very less idea about the programmatic industry. This course is more about basic terminologies & components of the Programmatic Ecosystem. The curriculum of course - We are going to talk about a lot of topics, but majorly the discussion will be about - Programmatic Advertising TerminologiesUnderstanding how an ad is served via Real-Time Bidding The Supply & Demand side of the programmatic ecosystemStandard Ad formats used for Desktop, Mobile & Video AdvertisingDefinitions & Formulae about Price or Cost Models and much more!! To test your knowledge, you can enjoy a quiz after the completion of each important section. Also, try to learn and use the formulae from the resource attached!
