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所在平台: Udemy |
课程主页: https://www.udemy.com/course/profitable-sales-funnel-mastery/
课程评论：没有评论
课程名称：数字营销策略 - 盈利销售漏斗精通 课程概述： 在这门课程中，你将学习如何通过三种基本的数字营销策略来推动业务增长：增加客户数量、提高每位客户的平均交易价值以及增加客户的交易频率。我们将深入探讨如何创建盈利的销售漏斗，这可以在自动化模式下帮助你的业务扩展，并为目标受众提供真实及个性化的体验。 课程将分为几个部分，循序渐进地介绍复杂程度，确保你能掌握每个环节的内容。 理论与理解部分： - 如何识别目标受众并以非销售化的方式进行销售 - 销售漏斗如何成为业务增长的关键以及常见错误 - 销售漏斗顶部的策略 - 销售漏斗中部的策略 - 销售漏斗底部的策略 - 如何根据受众的心态调整策略，提升客户体验 - 使用指标优化销售漏斗的盈利能力 规划与设置部分： - 如何利用不同的定价水平，从每个客户那里获取更多价值 - 如何绘制盈利销售漏斗并执行量身定制的数字营销策略 - 创建旨在盈利的销售漏斗所需的工具和产品 - 如何启动销售漏斗，甚至在没有产品或受众的情况下开始盈利 构建与执行部分： - 如何使用GetResponse工具撰写、设计和构建盈利的着陆页、销售页和邮件序列 高级部分： - 如何进一步优化销售漏斗，创建额外的付费产品和提升表现最佳资产的效果 - 如何利用漏斗中的额外免费工具处理客户反对意见，并提高销售页的社会证明 这门课程将帮助你在短短几小时内掌握许多营销技巧，这些技巧往往需要数年的尝试和经验积累才能掌握。准备好学习一些全球顶尖品牌使用的销售和营销策略吗？期待在课程中见到你！
You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:Increase the number of customersIncrease the average transaction value per customerIncrease the number of transactions per customerAnd in this course, you're going to learn how to execute on each one of these.We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.But I've often found that people don't end up succeeding with their sales funnel because they're trying to do too much too fast.So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:Within the theory and understanding section you will learn:How to identify who your target audience is and how to sell to them in a non-salesy wayWhy sales funnels are the key to your business growth and where a lot of businesses go wrongWhat your strategy should be at the top (or beginning) of your sales funnelWhat your strategy should be in the middle of your sales funnelWhat your strategy should be at the bottom (or end) of your sales funnelHow to cater your strategy to the mindset of your audience to create a positive customer experience at every stageHow to use metrics to optimise the profitability of your sales funnel and what to look forWithin the planning and set up sections you will learn:How to leverage different pricing levels of your offers to get more value out of each customerHow to map out your profitable sales funnel and execute on your tailored digital marketing strategyWhat tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.How to launch a sales funnel and even begin making money from it even if you don't have anything to sell yet or an audience to sell to.In the building and execution section you will learn:How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.Finally, in the advanced section of the course you will learn:How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?I can't wait to see you on the inside!
