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所在平台: Udemy |
课程主页: https://www.udemy.com/course/profitable-digital-marketing-strategy/
课程评论：没有评论
课程名称：创建令人惊叹且盈利的数字营销策略 课程概述： 如果你是一位疲于运行无利润且无焦点在线营销活动的企业主或创业者，那么这个课程正适合你。该课程将为你的营销带来明确性，节省你在无方向的营销活动中浪费的无数小时和收入。大多数在线营销活动失败的原因相对简单：大量时间、金钱和精力被投入到诸如Facebook广告、SEO和社交媒体等营销策略上，但很少有人花时间制定一个切实可行的营销策略。 没有一个健全的营销策略，许多企业主的营销就会变得反应性。他们往往在失去重要客户、销售下滑或某位“营销专家”建议尝试最新的营销方法时，才会做出反应，随意投入时间和金钱于各种营销活动，寄希望于解决问题。然而，这些短视的解决方案往往无法解决更大的问题，即缺乏经过深思熟虑的营销策略。当你有了与短期和长期商业目标一致的营销策略后，就不必担心时间和金钱的浪费，因为你将准确知道促进业务增长的营销活动。 课程内容： - 如何创建一个全面的数字营销策略，使其与短期和长期商业目标一致 - 如何成功实施数字营销策略，运用SEO、付费广告、电子邮件营销和社交媒体等多种营销技巧 - 来源于一位拥有12年在线营销代理经验的专家提供的见解、建议和技巧 - 如何主动进行营销，停止浪费宝贵的时间和金钱 - 具体且注重行动的营销建议 课程不包含的内容： - 不提供关于如何设置社交媒体账户或博客的无用内容 - 不会逐步讲解如何创建Google Adwords账户或Facebook广告活动 - 关于所讨论的营销平台，你将了解每个平台的功能、使用方式、优缺点及其实施策略 课程收益： - 提供大量可下载模板，帮助你规划和执行数字营销策略 - 终身访问课程内容 - 实用的营销策略，能够立即实施 - 提问和获得回答的机会，来自一位经验丰富的营销代理商 - 30天100%退款保证，但你不会需要它，因为该课程对你的商业价值巨大 讲师介绍： Gary Shouldis自2007年以来为小型企业和加盟店提供网络营销和咨询服务。他是在线营销代理公司3Bug Media的创始人，其博客每月吸引超过2万名小企业主。他是一位热衷于撰写博客的专家，常常在《商业内幕》、《小企业趋势》、《纽约时报》和《玻璃门》等网站上接受采访，分享小企业的专业知识。
If you are a business owner or entrepreneur that is tired of running unprofitable and unfocused online marketing campaigns then this is the right course for you. This course will bring clarity to your marketing and save you countless hours and lost revenue on unfocused marketing activities.Most online marketing campaigns fail for one simple reason. All of the focus, time and money is spent on marketing tactics like Facebook Ads, SEO, social media, etc.......but very little time and thought is spent on developing an actual marketing strategy.Without a sound marketing strategy in place, most business owners become reactionary with their marketing. They wait until an important client is lost, a sales dip occurs, or some "marketing expert" tells them they have to try the latest and greatest marketing trick that everyone is doing.The business owner then throws their valuable time and money at various marketing activities hoping it will solve their problems. But these short sighted solutions rarely fix the bigger issue which is not having a well though out marketing strategy in place. When you have a marketing strategy in place that is aligned with your short and long-term business goals then you don't have to worry about wasting time and money because you will already know exactly what marketing you need to do in order to grow your business."Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." Sun TzuWhat you will learn in this course:How to create a comprehensive digital marketing strategy that is aligned with your short and long-term business goalsHow to successfully implement your digital marketing strategy using various marketing tactics like SEO, paid advertising, email marketing and social mediaInsights, tips and advice from a 12 year online marketing agency owner that charges thousands to implement the same strategy in this courseHow to be proactive with your marketing and stop wasting your valuable time and moneySpecific and action focused marketing adviceWhat this course is NOT:It is not full of useless fluff like how to setup a social media account or blog. It is not a tutorial walking you through each step on how to create a Google Adwords account or Facebook Ad campaign. For all of the marketing platforms we discuss in this course, you will learn what each one is, how it is used, pros and cons, and strategies to implement it if you choose to do so.What do you get when you enroll in this course?Loads of downloadable templates to help you plan and execute your digital marketing strategyLifetime access to the courseReal and practical marketing strategies that you can implement right awayThe ability to ask questions and get answers from a veteran marketing agency owner30-day 100% money back guarantee - But you won't need it because this course too valuable for your business.Who is your instructor?Gary Shouldis has been providing web marketing and consulting services for small businesses and franchises since 2007. He is the founder of the online marketing agency 3Bug Media, with a blog reaching over 20K small business owners a month. He is an avid blogger and is frequently interviewed as a small business expert on sites such as Business Insider, Small Biz Trends, The New York Times and Glass Door.
