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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-strategy-development-and-management-cpsdm/
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课程名称：专业战略发展与管理（CPSDM） 概述：欢迎参加本认证的专业战略发展与管理课程（CPSDM），该课程已获得IRAP认证。通过本课程，您可以解锁您的潜力，全面提升您的专业战略发展技能。该课程专为寻求提升战略专业能力的策略专业人士而设计，深入探讨商业战略和商业战略原则。您将通过真实案例分析业务中的战略实例，掌握专业战略三角和战略三角的概念。课程旨在帮助您成为一名商业战略专业人士，具备在不同场景中有效应用商业战略的能力，了解商业战略的真正内涵，并掌握媒体写作的基础知识，以提升您的技能。 在本课程中，您将学习： - 战略发展的介绍 - 战略思维与规划 - SWOT分析（优势、劣势、机会、威胁） - PEST分析（政治、经济、社会、技术） - 波特五力分析 - 竞争分析 - 内部能力评估 - 市场与行业分析 - 趋势识别与分析 - 将战略与运营链接 - 战略计划及项目 - 战略地图及其作用 - 平衡计分卡的概念与框架 - 各个视角：财务、客户、内部流程、学习与成长 - 平衡计分卡的开发 - 有效KPI的标准 - KPI与战略目标的对齐 - KPI的类型：领先指标与滞后指标、财务与非财务 - 理解KPI的极性 - KPI文档编制最佳实践 - SMART目标 - 基准测试 - 历史数据分析 - 目标设定的实际应用 - 组织层级与战略的对齐 - 自上而下与自下而上的方法 - 跨部门合作 - 突破部门壁垒 - 激励员工与战略目标 - 目标、战略、措施（OGSM） - OGSM框架的开发 - OGSM的实际应用与案例 - 公共部门战略下放的挑战与解决方案 - 公共部门的最佳实践与案例研究 - 从私营部门的经验中学习 - 为公共部门定制战略 - 将战略转化为行动 - 监测与调整战略计划 - 平衡计分卡软件 - 绩效仪表盘 - 举行有效的审查会议 - 后续行动与问责 - 从绩效数据中学习 - 调整战略与KPI - 领导在战略执行中的角色 - 领导风格及其影响 - 沟通战略 - 吸引利益相关者参与 加入我们，提升您的专业知识，变革您对战略管理的理解和应用，借助我们的创新和实用课程。
Welcome to this IRAP Accredited certification in Professional Strategy Development and Management (CPSDM).Unlock your potential with our comprehensive Professional Strategy Development and Management course. This cutting-edge program is designed for strategic professionals who are keen to advance their strategy professional development. Dive into our strategic management courses IIM to gain a deep understanding of business strategies and business strategy principles.Explore examples of strategy in business through real-world scenarios and master the professional strategy triangle and strategic triangle concepts. Our course will help you become a business strategy professional, equipping you with the knowledge to effectively apply business strategy in various contexts.Learn what business strategy truly entails and grasp the basics of media writing: a strategic approach to refine your skills. Understand what is business strategy and what is the business strategy to make informed decisions and drive success.Join us to elevate your expertise and transform your approach to strategic management with our innovative and practical course offerings.In this course, you will learn:Introduction to Strategy DevelopmentStrategic Thinking and PlanningSWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)PEST Analysis (Political, Economic, Social, Technological)Porter's Five ForcesCompetitive AnalysisInternal Capabilities AssessmentMarket and Industry AnalysisTrend Identification and AnalysisLinking Strategy to OperationsStrategic Initiatives and ProjectsStrategy Maps and Their RoleConcept and Framework of Balanced ScorecardPerspectives: Financial, Customer, Internal Process, Learning & GrowthDeveloping a Balanced ScorecardCriteria for Effective KPIsAligning KPIs with Strategic ObjectivesTypes of KPIs: Leading vs. Lagging, Financial vs. Non-FinancialLeading vs. Lagging IndicatorsUnderstanding KPI PolarityBest Practices for KPI DocumentationSMART GoalsBenchmarkingHistorical Data AnalysisPractical Applications of Target SettingAligning Organizational Levels with StrategyTop-Down and Bottom-Up ApproachesCross-Departmental CollaborationBreaking Down SilosEngaging Employees with Strategic GoalsPerformance Incentives and RecognitionObjectives, Goals, Strategies, and Measures (OGSM)Developing an OGSM FrameworkPractical Applications and Examples of OGSMChallenges and Solutions in Cascading Strategies in the Public SectorBest Practices and Case Studies in the Public SectorLessons from the Private SectorCustomizing Strategies for Public Sector NeedsTranslating Strategy into ActionsMonitoring and Adjusting Strategic InitiativesBalanced Scorecard SoftwarePerformance DashboardsConducting Effective Review MeetingsFollow-Up Actions and AccountabilityLearning from Performance DataAdjusting Strategies and KPIsRole of Leadership in Strategy ExecutionLeadership Styles and Their ImpactCommunicating the StrategyEngaging Stakeholders
