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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-hotel-marketing-strategy/
课程评论：没有评论
课程名称：专业酒店营销策略 课程概述：酒店行业正经历快速变化，任何希望在竞争激烈的环境中取得成功的酒店业务都必须有明确的方向。而酒店的营销计划则是确保业务顺利运营的关键回答。随着新挑战的出现，您的营销计划将会不断演变和调整。进行充分的市场分析至关重要，以便在客户心中塑造酒店的定位。同时，内部营销也非常重要，这样员工才能理解企业的愿景和使命。 社交媒体不仅能帮助推广酒店业务，还能够建立强大的在线存在感，让酒店在社交媒体营销中展示其物业并吸引客人。明确目标受众将帮助酒店专门制定迎合特定细分市场的营销策略。在竞争激烈的时代，酒店在社交媒体上的信誉对客人的购买决策起着极其重要的作用。 掌握整体市场变化，可以更好地满足不同类型客人的需求，如情侣、家庭、团队、企业和千禧一代旅客。电子邮件仍然是推广酒店业务的最佳数字营销渠道之一。在客人入住期间妥善对待他们，能够获得良好的反馈，进而提升后续邮件的响应率。同时，合理的市场推广预算也是酒店行业成功的必要条件。
The hotel industry is changing rapidly. There should be a clear direction for any hotel business that want to succeed in this highly competitive environment, marketing planning for your hotel is the key answer to ensure successful operation of your business. Your marketing plan will evolve and change during the year as new challenges arise. There should be a very clear local level analysis of your market so that you can position your business in the minds of your customers. Internal marketing is very important so that your employees will understand the vision and mission of your business. Social media cannot only help to promote the hotel business, but it can also create a strong online presence, hoteliers get the chance to showcase their property and attract guest through a hotel social media marketing. Identifying your target audience is very good because it will help the business to specifically develop a marketing strategy to suite unique target segment. In this competitive era, your hotel credibility on social media play a very big role for your guest purchasing decision. You need to understand the big picture so you can meet your guest need such as couples, families, groups, corporate and millennial travelers. Email is by far one of the best digital marketing channels to promote your hotel business. Treat your guest well during their stay so that you can get good responds from your emails. The hotel industry need good budgeting for marketing promotions.
