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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-diploma-of-product-service-business-analyst/
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课程名称：产品与服务业务分析师职业文凭 概述：欢迎参加MTF Institute的《产品与服务业务分析师职业文凭》课程。MTF是一所全球性的教育和研究机构，总部位于葡萄牙里斯本，专注于商业与专业混合（校园与在线）教育，涵盖商业管理、科学与技术、银行与金融等领域。MTF研发中心专注于人工智能、机器学习、数据科学、大数据、WEB3、区块链、数字资产、元宇宙、数字化转型、金融科技、电子商务和物联网等领域的研究活动。MTF是IBM、英特尔、微软的官方合作伙伴，同时也是葡萄牙商会的成员。至今，MTF在208个国家拥有超过360,000名学生。 课程作者：伊戈尔·德米特里耶夫（Igor Dmitriev），数字化转型与银行专家，拥有波士顿大学MBA学位，并在纽约州立大学布法罗分校获得工程（技术）管理硕士和信息学与经济学硕士学位。他在银行及金融科技领域有超过18年的经验，同时拥有超过14年的管理经验，在全球银行集团如法国外贸银行和瑞信银行的工作经验丰富，担任过首席执行官、业务主管、首席数字与市场官、数字化转型与渠道负责人、产品与市场主管等多个职务。 作为数字产品与服务业务分析师（BA），其角色在确保公司数字产品与服务的成功与效率方面至关重要。他们充当技术团队与业务利益相关者之间的桥梁，确保数字产品符合业务目标并满足用户需求。其主要职能包括： 1. 需求收集与分析：与利益相关者紧密合作，理解业务目标并将其转化为数字产品与服务的技术需求。 2. 文档与沟通：清晰明了地记录需求、规格和用户故事，促进技术与非技术团队之间的沟通。 3. 用户体验（UX）分析：分析用户反馈、行为和市场趋势，以改善数字产品与服务的用户体验。 4. 数据分析：评估数字产品与服务的表现，识别改进领域并提出数据驱动的建议。 5. 质量保证：与质量保证团队合作，确保数字产品符合质量标准和功能要求。 6. 项目管理：协助项目规划、调度与协调，确保数字项目按时按预算交付。 学习数字产品与服务业务分析的重要性体现在多个方面： - 战略对齐：确保数字产品与服务符合公司的整体战略。 - 成本减少与效率提升：有效的分析和需求收集有助于减少返工，优化资源，从而降低成本，提高效率。 - 竞争优势：深入理解数字产品与服务使公司在快速发展的数字环境中保持竞争力。 - 客户满意度：专注于用户体验并持续改善数字产品，可提升客户满意度与忠诚度。 - 创新：通过识别新数字产品与服务的机会，推动创新。 在职业发展方面，数字产品与服务业务分析的专长可以在技术、电商、金融和医疗等行业开启多种机会。随着公司越来越重视数字化转型，具备这一领域技能的专业人士备受青睐。此外，随着经验和专业知识的积累，这一角色提供向产品经理或业务分析师经理等领导职位成长的空间。持续学习和关注行业趋势及技术，对在这一动态且快速发展的领域中获得成功至关重要。
Welcome to course Professional Diploma of Product & Service Business Analyst by MTF InstituteMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 360 000 students.Course Author: Igor DmitrievDigital Transformation and Banking ExpertEducation:MBA, The Boston UniversityMaster of Science at Engineering (Technical) Management,The State University of New York at BuffaloMaster of Science at Informatics and Economics,Six Sigma Black BeltExperience:Expert at Banking (> 18 years), FinTech & Digital (> 15 years),Experienced Manager (> 14 years) with successful track of recordsat personal and corporate entrepreneurship.More than 12 years at worldwide banking groups such usSociete Generale , RaiffeisenbankExperience at roles: CEO, Head of Business, Chief Digital &Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.The role of a Digital Products and Services Business Analyst (BA) is crucial in ensuring the success and efficiency of digital products and services within a company. They bridge the gap between technical teams and business stakeholders, ensuring that digital products align with business goals and meet user needs. Here's an overview of their key functionalities:Requirement Gathering and Analysis: BAs work closely with stakeholders to understand business objectives and translate them into technical requirements for digital products and services.Documentation and Communication: They document requirements, specifications, and user stories in a clear and concise manner, facilitating communication between technical and non-technical teams.User Experience (UX) Analysis: They analyze user feedback, behavior, and market trends to improve the user experience of digital products and services.Data Analysis: DPS BAs analyze data metrics to assess the performance of digital products and services, identify areas for improvement, and make data-driven recommendations.Quality Assurance: They collaborate with quality assurance teams to ensure that digital products meet quality standards and functional requirements.Project Management: They assist in project planning, scheduling, and coordination, ensuring that digital projects are delivered on time and within budget.Learning about digital products and services business analysis is important for companies for several reasons:Strategic Alignment: By understanding business goals and user needs, BAs ensure that digital products and services are aligned with the overall strategy of the company.Cost Reduction and Efficiency: Effective analysis and requirements gathering help in minimizing rework and optimizing resources, leading to cost reduction and increased efficiency.Competitive Advantage: A deep understanding of digital products and services allows companies to stay competitive in the rapidly evolving digital landscape.Customer Satisfaction: By focusing on user experience and continuously improving digital products, companies can enhance customer satisfaction and loyalty.Innovation: BAs play a crucial role in driving innovation by identifying opportunities for new digital products and services that meet emerging market needs.In terms of career building, expertise in digital products and services business analysis can open up various opportunities in industries ranging from technology and e-commerce to finance and healthcare. Companies are increasingly recognizing the importance of digital transformation, making professionals with skills in this area highly sought after. Additionally, the role offers room for growth into leadership positions such as Product Manager or Business Analyst Manager as one gains experience and expertise in the field. Continuous learning and staying updated with industry trends and technologies are essential for success in this dynamic and rapidly evolving field.
