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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-diploma-of-marketing-manager-business-partner/
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课程名称：专业市场经理商业合作伙伴文凭 概述：欢迎参加MTF学院提供的“专业市场经理商业合作伙伴文凭”课程。MTF（管理、技术与金融学院）是一所全球性的教育与研究机构，总部位于葡萄牙里斯本，专注于商业与专业的混合（校园和在线）教育，涵盖商业与管理、科学与技术、银行与金融等领域。MTF的研发中心专注于人工智能、机器学习、数据科学、大数据、WEB3、区块链、加密货币与数字资产、元宇宙、数字转型、金融科技及电子商务等方向的研究。MTF是IBM、英特尔和微软的官方合作伙伴，也是葡萄牙商会的成员，业务遍及208个国家，已有超过38万学生选择了该校。 课程作者：伊戈尔·季米特里耶夫（Igor Dmitriev）是一位数字转型与银行业务专家，拥有波士顿大学MBA学位、纽约州立大学布法罗分校的工程（技术）管理硕士、信息学与经济学硕士学位，以及六西格玛黑带认证。季米特里耶夫在银行业务、金融科技及数字化领域拥有超过18年和15年的丰富经验，担任过首席执行官、业务主管、首席数字与市场官等职务，曾在全球知名银行如兴业银行、雷菲银行工作超过12年。 市场业务合作伙伴（MBP）是什么？ 市场业务合作伙伴作为市场部门与组织内特定业务单元或部门之间的重要桥梁，深入了解特定业务领域的需求与目标，并将这些需求转化为有效的市场策略和活动。 MBP的典型职能： - **战略对齐**：确保市场计划与业务单位目标紧密结合，推动整体公司目标的实现。 - **市场与客户洞察**：收集并分析与业务单位相关的市场与客户数据，量身定制市场营销工作，以达到最大影响。 - **活动开发与执行**：与市场团队合作设计和实施与其业务单位目标受众产生共鸣的市场活动。 - **绩效测量**：跟踪关键绩效指标（KPI），衡量市场活动的成功，为优化提供数据驱动的洞察。 - **关系建设**：与业务单位内的利益相关者建立牢固关系，促进信任与合作。 MBP角色为何对公司重要？ - **增强专注与针对性**：MBP为特定业务部门提供专门的市场营销专业知识，确保定制化解决方案。 - **改善沟通与协调**：促进市场团队与业务单位之间的无缝沟通，打破信息孤岛，提高效率。 - **数据驱动的决策**：注重市场分析和绩效跟踪，增强基于真实结果的战略决策能力。 - **提高投资回报率**：针对特定业务领域的优化市场营销工作，带来更高的市场投资回报率。 作为MBP的学习、发展与职业生涯建设： 成功的市场业务合作伙伴需具备的关键技能包括： - **战略思维**：将市场活动与整体业务目标相结合的能力。 - **分析能力**：强大的数据分析能力，以识别趋势、机会和改进领域。 - **沟通与协作**：出色的人际沟通能力，在团队和部门间建立强有力的工作关系。 - **项目管理**：能够按时、按预算组织和监督复杂的市场项目。 - **商业头脑**：对整体业务运作、市场动态及行业趋势的深刻理解。 职业发展建议： - 寻找跨职能机会，接触市场与商业运作的各个方面。 - 建立网络与导师关系，向经验丰富的专业人士学习。 - 持续学习，通过行业出版物、课程或认证更新市场动向和最佳实践。 - 展示成果，记录市场活动的影响，证明自己在潜在雇主或现有组织中的价值。
Welcome to course Professional Diploma of Marketing Manager Business Partner by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Course Author: Igor DmitrievDigital Transformation and Banking ExpertEducation:MBA, The Boston UniversityMaster of Science at Engineering (Technical) Management,The State University of New York at BuffaloMaster of Science at Informatics and Economics,Six Sigma Black BeltExperience:Expert at Banking (> 18 years), FinTech & Digital (> 15 years),Experienced Manager (> 14 years) with successful track of recordsat personal and corporate entrepreneurship.More than 12 years at worldwide banking groups such usSociete Generale , RaiffeisenbankExperience at roles: CEO, Head of Business, Chief Digital &Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Who is a Marketing Business Partner (MBP)?The Marketing Business Partner acts as a vital bridge between the marketing department and specific business units or divisions within an organization. They work to deeply understand the needs and objectives of a particular business area, translating those needs into effective marketing strategies and campaigns.Typical Functionality of an MBPStrategic Alignment: MBPs ensure that marketing plans are tightly integrated with the business unit's goals, creating a cohesive push toward overall company objectives.Market and Customer Insights: They gather and analyze market and customer data related to their business unit, tailoring marketing efforts for maximum impact.Campaign Development and Execution: MBPs collaborate with marketing teams to design and implement marketing campaigns that resonate with the target audience of their business unit.Performance Measurement: MBPs track key performance indicators (KPIs) to measure the success of marketing initiatives, providing data-driven insights for optimization.Relationship Building: They cultivate strong relationships with stakeholders within their business units, promoting trust and collaboration.Why is the MBP Role Important for Companies?Enhanced Focus and Specificity: MBPs provide dedicated marketing expertise to specific business divisions, ensuring tailored solutions rather than generic marketing approaches.Improved Communication and Coordination: They facilitate seamless communication between marketing teams and business units, breaking down silos and increasing efficiency.Data-Driven Decision Making: Their focus on market analysis and performance tracking fosters better strategic decisions rooted in real results.Increased ROI: Optimized marketing efforts targeted to specific business areas lead to higher returns on marketing investments.Learning, Development, and Building a Career as an MBPEssential skills to develop for success as a Marketing Business Partner:Strategic Thinking: The ability to link marketing activities with overarching business goals is vital.Analytical Skills: Strong data analysis capabilities to identify trends, opportunities, and areas for improvement.Communication and Collaboration: Excellent interpersonal skills are crucial for building strong working relationships across teams and departments.Project Management: MBPs need to organize and oversee complex marketing projects on time and within budget.Business Acumen: A deep understanding of overall business operations, market dynamics, and industry trends.Career Development TipsSeek Cross-Functional Opportunities: Gain exposure to various aspects of marketing and business operations.Network and Mentorship Connect with experienced professionals in the field. Seek out mentors for guidance.Continuous Learning: Stay updated on marketing trends, best practices, and tools through industry publications, courses, or certifications.Showcase Your Results: Document the impact of your marketing initiatives, demonstrating your value to potential employers or within your current organization.
