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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-diploma-in-strategic-marketing-management/
课程评论：没有评论
课程名称：战略市场管理 课程概述：该课程旨在通过分析能够为公司带来竞争优势的议题和策略，帮助学员成功实施市场营销工作。在此过程中，您将掌握进行市场环境SWOT分析的能力，发展卓越客户服务交付的关键技能，了解战略市场传播中的伦理和法律问题，掌握以市场为导向和推动市场的策略获取竞争优势，并对国际市场营销有深入的了解。 您将学习构成市场环境的多个因素及其作用，识别每个因素的优势、劣势、机会和威胁（SWOT分析）。理解客户服务的意义后，您将能够正确解释目标和绩效目标，学会如何管理客户并获得预防和管理客户服务失败的能力。 您将理解市场传播目标的含义，掌握市场传播的基本知识及相关概念，学习如何开发市场传播信息及其应用，认识传播信息中的法律和伦理问题，并了解需由认可机构实施法律和伦理控制的重要性。 此外，您将理解信息通信技术（ICT）的构成，能够解释网络术语，了解ICT在信息管理中的作用，明白ICT在现代市场中所扮演的关键角色。 最后，您将学习国际市场营销的概念，理解决定公司进入国际市场的因素，了解进入国际市场的流程和要求，掌握跨国销售和营销的方法。
This course deals on how to make a success of the marketing effort by examining those issues and strategies that can give the company competitive advantage.In it, you will acquire ability to conduct SWOT analysis of marketing environment, develop critical skills for excellent customer service delivery, understand ethical and legal issues in strategic marketing communication, master market-driven and market driving strategies for competitive advantage, and develop insight into international marketing. You will learn several factors that make up the marketing environment and their roles, identify the Strengths, Weaknesses, Opportunities, and Threats of each of the factorsHaven understood the meaning of customer service, you will be able to correctly interpret targets and performance objectives. You learn how to manage customers and gain ability for preventing and/or managing customer service failuresYou will understand the meaning of and identify marketing communication goals. You will understand the rudiments of marketing communications and its associated concepts. You will learn how how marketing communications messages are developed and their uses. You will understand the legal and ethical issues in messages dissemination; you will learn the need for legal and ethical controls by approved institutions.You will understand what makes up Information Communication Technology, know and be able to explain Networking Terminologies, know the roles ICT can play in Information Management, understand the key roles ICT can and plays in modern marketingFinally, you learn the concepts of international marketing, and understand the factors that determine why a company decides to go into international marketing, you will understand the processes and requirements for going into international marketing, understand the methods used for marketing and selling across international borders.
