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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-diploma-in-digital-marketingtm/
课程评论：没有评论
课程名称：数字营销专业文凭 课程概述：该课程为期9个月，采用项目实践的学习方式，学员可以选择自己的公司或客户作为项目对象，贯穿整个课程。数字营销专业文凭课程探讨了数字营销的多个方面，包括社交媒体营销、搜索引擎优化和数字营销分析等。完成课程后，学员将获得一系列新的知识、概念和工具，帮助他们在数字环境中创建、分发、推广和定价产品与服务。 关键主题： - 数字营销概论 - 内容营销 - 数字营销策略 - 付费营销 - 社交媒体营销 - 搜索引擎营销 - 电子商务营销 如果你渴望打破限制，获取资格认证的机会就在眼前。职业发展不应仅由教育水平决定，掌控提升自己的责任在于你。许多人没有时间、金钱或精力去获得硕士学位，因此选择文凭和证书成为最佳选择。 课程将引导你了解目标以及如何有效联系受众。它探讨传统媒体与数字媒体的协作，以在多个平台上打造有效且真实的营销活动。此外，课程强调数字营销的基本原则、营销目标的制定、市场调研、客户关系管理及时间管理的有效性。 重要提示：在开始学习前，请通过电子邮件与我们联系。我们将为您提供Google Drive的学习材料和认证评估的访问权限。联系方式：support@theiidm.org。
Note: This course will require you working on a project as a hands-on learning experience. You are free to select either your own company or any clients that you are working with, without restrictions to IIDM. However, please make sure to use the same project for the whole course.The IIDM™ Professional Diploma in Digital Marketing™ is a 9-months course and examines a number of facets of the digital marketing landscape, covering subjects like social media marketing, search engine optimization, and analytics for digital marketing. You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Digital Marketing™.Key Topics:Introduction to Digital Marketing:Content MarketingDigital Marketing StrategyPaid MarketingSocial Media MarketingSearch Engine MarketingE-Commerce MarketingIt's time to start considering getting qualified if the thought of living without restrictions excite you. Your employment opportunities are not limited by your level of education.There was was a period when companies were expected to raise employee performance. You are now responsible for everything. To ensure that you have a chance at the roles you want in your profession, you must take responsibility for your upskilling.Most people don't have the time, money, or energy to finish a masters degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.What is the purpose? How do you contact your audience? How can traditional and digital media collaborate to produce a campaign that is impenetrable and true across all platforms? This session walks you through all the fundamentals, enables you to learn about the buyer's journey, and keeps you grounded in reality. Always strive to maintain clarity and actionability.Principles of Digital MarketingDeveloping Marketing ObjectivesDigital ResearchConnecting with the CustomerManaging your Time EffectivelyIMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org
