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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-diploma-customer-centricity-and-design-thinking/
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课程名称：专业文凭：以客户为中心与设计思维 课程概述： 欢迎参加MTF学院的《以客户为中心与设计思维专业文凭》课程。本课程与《战略和产品开发中的研究方法论》课程的视觉材料相同，另外还提供了一些额外的文章。MTF学院是总部位于葡萄牙里斯本的全球教育与研究机构，专注于商业与专业混合教育（校园和在线），涵盖商业与管理、科学与技术、银行与金融领域。MTF的研发中心专注于人工智能、机器学习、大数据、区块链、数字转型等领域的研究活动。MTF与IBM、英特尔、微软等公司是正式合作伙伴，现已在208个国家开展工作，已吸引超过40万名学生选择学习。 课程作者：阿历克斯·阿莫罗索（Alex Amoroso）是一位经验丰富的专业人员，具备学术与行业背景，专注于研究方法论、战略制定和产品开发。她在葡萄牙社会科学与政治学院获得了杰出博士学位，并在多个领域担任受邀教师。阿莫罗索目前在瑞士苏黎世的EIMT授课，教授博士生研究设计和方法论，并在MTF学院领导产品开发领域的学术工作。她在商业领域也取得了显著成果，参与了多家公司的研发和市场分析工作。 本课程重点关注： 1. 同理心：以客户为中心与设计思维要求对用户进行深入了解，从其角度看待问题。 2. 迭代：两者过程都不是线性的，学习过程中需根据新信息适时调整想法。 3. 测试：通过真实客户测试你的创意，以确保满足他们的需求。 重要性： 对于公司： - 提高客户满意度和忠诚度：关注客户需求将提高产品和服务的质量。 - 改善创新能力：帮助公司开发出更成功的新产品和服务。 - 降低成本：提前了解客户需求可以避免后期的高成本失误。 对于职业： - 需求技能：从客户视角创造性思考和解决问题是雇主高度重视的能力。 - 提升市场竞争力：相关技能能让你在竞争中脱颖而出。 - 更好的问题解决能力：培养全面的问题解决思维，兼顾技术可行性与用户体验。 本课程适合希望了解以客户为中心和设计思维的重要性及其实践方法的学员。
Welcome to Course: Professional Diploma in Customer Centricity & Design Thinking by MTF Institutevideo materials of that course equal to course: Research Methodologies in Strategy and Product Development,and you will see additional articlesCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 400 000 students.Course Author:Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.Customer Centricity is a business philosophy that puts the customer at the heart of every decision. It's about understanding their needs, wants, and motivations, and then using that information to create products, services, and experiences that delight them.Design Thinking is a human-centered problem-solving process that helps you develop solutions that are not only feasible but also desirable. It's a iterative approach that involves understanding the problem, brainstorming solutions, prototyping, testing, and refining.Key Focuses:Empathy: Both customer centricity and design thinking require a deep understanding of the people you're designing for. This means putting yourself in their shoes and seeing the world from their perspective.Iteration: Neither process is linear. You'll learn as you go and need to be prepared to adapt your ideas based on new information.Testing: It's crucial to test your ideas with real customers to see how they respond. This helps ensure that you're creating something that people actually want and need.Why They're Important:For Companies:Increased Customer Satisfaction and Loyalty: By focusing on what customers want, you're more likely to create products and services that they'll love. This leads to higher satisfaction, loyalty, and repeat business.Improved Innovation: Customer centricity and design thinking can help companies develop new products and services that are more likely to be successful.Reduced Costs: Understanding customer needs upfront can help avoid costly mistakes down the road.For Careers:In-Demand Skills: The ability to think creatively and solve problems from a customer's perspective is highly sought after by employers.Increased Marketability: These skills can help you stand out from the competition and land your dream job.Better Problem-Solving: You'll develop a more holistic approach to problem-solving that considers not just the technical feasibility of a solution but also its desirability and usability.
