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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-certification-in-bd-and-sales/
课程评论：没有评论
**Coursera 专业认证：商务开发 (BD) 与销售** **课程概述：** 本课程旨在帮助您开启在商务开发 (BD) 和销售领域的职业生涯。即使许多销售人员最初并未选择此行业，正如亨利·福特所言，“没有什么会发生，直到有人卖出东西。” 商务开发被定义为促进企业改进的理念、倡议和活动，它深刻影响着公司的各个部门，包括销售、市场营销、生产、人力资源、会计、财务、产品开发和供应商管理。 课程强调，无论企业的运营多么出色、技术多么尖端、财务目标多么清晰或管理技术多么先进，都必须具备强大的销售机制，否则一切都将徒劳。因此，本课程精心集结了商务开发和销售的关键要素，助您在行业中获得竞争优势。 **课程内容（三大板块）：** 1. **销售准备技术：** * 商务开发与销售基础 (Fundamentals of BD & Sales) * 潜在客户开发 (Prospecting) * 潜在客户生成流程 (Lead gen. process) 2. **商务开发/销售流程：** * 有效的销售推介 (Effective Sales Pitch) * 异议处理与有效技巧 (Objection Handling & Effective techniques) 3. **销售成交与忠实客户基础：** * 精通销售流程与销售成交 (Mastering sales Process & Sales Closure) * 建立忠实客户群 (Building Loyal Customers) **课程形式：** * 每段视频后附有小测验。 * 每个部分结束后有评估。 * 提供丰富的学习资源，帮助您深入理解。 **期待您加入本课程，共同开启您的 BD/销售职业生涯！**
Did you know?46% of sales people didn't intend to go into sales initially.Henry Ford says "Nothing happens until someone sells something"Business Development can be defined as the ideas, initiatives, and activities that help make a business better. It impacts every department within a company, including Sales, Marketing, Manufacturing, Human Resources, Accounting, Finance, Product Development, and Vendor Management. This course will help you Kick start your career in BD/Sales.No matter how good your operation is, how cutting-edge your technology is, how tight your financial goals are or how progressive and forward-thinking your management techniques are, you must still have a great sales mechanism in place, or everything else is useless.That is why in this course we have curated all the crucial elements of Business Development and sales for you to have the cutting edge in the industryThe course modules are broadly categorised in 3 parts, and they are as follows:Sales Preparation techniques:- Fundamentals of BD & Sales- Prospecting- Lead gen. processBD/Sales Processes:- Effective Sales Pitch- Objection Handling & Effective techniquesSales Closure & Loyal customer base:- Mastering sales Process & Sales Closure- Building Loyal CustomersThe course also consist of quizzes post every video, and Assessments after each part and ample amount of resources for you to have an in-depth knowledge.So, let's get started with the course so that you can kick start your career!
