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所在平台: Udemy |
课程主页: https://www.udemy.com/course/professional-certificate-of-agile-and-scrum-business-analyst/
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课程名称：敏捷与 Scrum 商业分析师专业证书 课程概述： 欢迎参加由 MTF 学院提供的《敏捷与 Scrum 商业分析师专业证书》课程。该课程视频课程内容是《产品与服务商业分析师专业文凭课程》的组成部分。MTF 是一家位于葡萄牙里斯本的全球教育与研究机构，专注于高等职业混合（校园和在线）教育，涉及商业与管理、科学与技术、银行与金融等领域。MTF 的研究与开发中心专注于人工智能、机器学习、数据科学、大数据、WEB3、区块链、加密货币与数字资产、元宇宙、数字转型、金融科技、电子商务和物联网等多个领域的研究。MTF 还是 IBM、英特尔、微软的官方合作伙伴，并且是葡萄牙商会的成员。MTF 在208个国家设有分支机构，吸引了超过40万名学生。 课程作者：伊戈尔·季米特里耶夫（Igor Dmitriev），数字转型与银行专家，拥有波士顿大学 MBA 学位，纽约州立大学布法罗分校的工程管理硕士学位以及信息学与经济学硕士学位。拥有超过18年的银行专家经验和超过15年的金融科技与数字领域经验，曾在全球知名银行集团如法国外贸银行和瑞士信贷工作，担任过 CEO、商业负责人、首席数字与营销官、数字转型与渠道负责人等多个职位。 课程内容： 作为一名商业分析师（BA），其职责在于确保公司数字产品与服务的成功与高效。他们在技术团队与业务利益相关者之间架起桥梁，确保数字产品与业务目标相一致，满足用户需求。其主要功能包括： 1. **需求收集与分析**：与利益相关者紧密合作，理解商业目标，并将其转化为数字产品与服务的技术需求。 2. **文档与沟通**：以清晰简洁的方式记录需求、规范和用户故事，促进技术与非技术团队之间的沟通。 3. **用户体验（UX）分析**：分析用户反馈、行为和市场趋势，改善数字产品与服务的用户体验。 4. **数据分析**：分析数字产品与服务的性能数据指标，识别改进空间并提出基于数据的建议。 5. **质量保证**：与质量保证团队合作，确保数字产品满足质量标准和功能要求。 6. **项目管理**：协助项目规划、调度与协调，确保数字项目按时并在预算内交付。 学习数字产品与服务的商业分析对公司有多方面的重要性，包括：与战略的一致性、成本降低与效率提升、竞争优势、客户满意度的提升以及创新的推动。具备此领域专家知识的专业人士在信息科技、电商、金融和医疗等行业有广阔的职业发展机会，具备此领域技能的专业人士需求量日益增加，为升职到产品经理或商业分析师经理等领导职位提供了可能。同时，持续学习和跟进行业趋势是该领域成功的关键。
Welcome to course Professional Certificate of Agile and Scrum Business Analyst by MTF InstitutePart of video lessons equal to course Professional Diploma of Product & Service Business AnalystMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 400 000 students.Course Author: Igor DmitrievDigital Transformation and Banking ExpertEducation:MBA, The Boston UniversityMaster of Science at Engineering (Technical) Management,The State University of New York at BuffaloMaster of Science at Informatics and Economics,Six Sigma Black BeltExperience:Expert at Banking (> 18 years), FinTech & Digital (> 15 years),Experienced Manager (> 14 years) with successful track of recordsat personal and corporate entrepreneurship.More than 12 years at worldwide banking groups such usSociete Generale , RaiffeisenbankExperience at roles: CEO, Head of Business, Chief Digital &Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.The role of a Business Analyst (BA) is crucial in ensuring the success and efficiency of digital products and services within a company. They bridge the gap between technical teams and business stakeholders, ensuring that digital products align with business goals and meet user needs. Here's an overview of their key functionalities:Requirement Gathering and Analysis: BAs work closely with stakeholders to understand business objectives and translate them into technical requirements for digital products and services.Documentation and Communication: They document requirements, specifications, and user stories in a clear and concise manner, facilitating communication between technical and non-technical teams.User Experience (UX) Analysis: They analyze user feedback, behavior, and market trends to improve the user experience of digital products and services.Data Analysis: DPS BAs analyze data metrics to assess the performance of digital products and services, identify areas for improvement, and make data-driven recommendations.Quality Assurance: They collaborate with quality assurance teams to ensure that digital products meet quality standards and functional requirements.Project Management: They assist in project planning, scheduling, and coordination, ensuring that digital projects are delivered on time and within budget.Learning about digital products and services business analysis is important for companies for several reasons:Strategic Alignment: By understanding business goals and user needs, BAs ensure that digital products and services are aligned with the overall strategy of the company.Cost Reduction and Efficiency: Effective analysis and requirements gathering help in minimizing rework and optimizing resources, leading to cost reduction and increased efficiency.Competitive Advantage: A deep understanding of digital products and services allows companies to stay competitive in the rapidly evolving digital landscape.Customer Satisfaction: By focusing on user experience and continuously improving digital products, companies can enhance customer satisfaction and loyalty.Innovation: BAs play a crucial role in driving innovation by identifying opportunities for new digital products and services that meet emerging market needs.In terms of career building, expertise in digital products and services business analysis can open up various opportunities in industries ranging from technology and e-commerce to finance and healthcare. Companies are increasingly recognizing the importance of digital transformation, making professionals with skills in this area highly sought after. Additionally, the role offers room for growth into leadership positions such as Product Manager or Business Analyst Manager as one gains experience and expertise in the field. Continuous learning and staying updated with industry trends and technologies are essential for success in this dynamic and rapidly evolving field.
