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所在平台: Udemy |
课程主页: https://www.udemy.com/course/producttechacademy-software-product-leadership-pm-101/
课程评论：没有评论
课程名称：软件产品领导力 - 产品管理101 课程概述： 欢迎参加《软件产品领导力 - 产品管理101》课程，这是一个专注于产品管理（PM）的短期课程，重点在于如何构建客户喜爱的软件下载软件与通过影响力领导软件开发者，而不是依赖直接的或正式的权威。产品经理这个职位看似华丽，但实际上是一项严肃的工作。数字化环境时刻变化，用户期望不断上升，同时由于成熟企业的主导地位和不断增加的科技初创公司，市场竞争异常激烈。我们希望分享在微软及其他公司担任产品经理以及作为科技企业家的实践经验，帮助你在产品管理的旅程中迈出坚实的第一步。本课程旨在提供一个速成概述，涵盖商业、用户体验、领导力、执行以及数据分析等重要主题，帮助你了解自己是否适合这一职业。 课程大纲： 1. 引言和商业概念 - 产品经理的角色 - 管理产品与功能所需的商业技能概述 - 进行竞争研究的深入探讨 - 如何跟进市场趋势并规划未来要构建的功能或产品 2. 领导与团队合作 - 如何为自己的想法创造演示 - 如何评估实现想法所需的时间和资源 - 理解团队动态和文化 - 避免孤立和不协调的最佳实践 - 尊重且不打扰他人的方式寻求反馈 3. 用户体验（UX）设计 - 开发用户故事和使用角色传达产品及功能想法 - 基础视觉设计知识，与设计师合作实现创意 - 理解设计的非视觉元素，如手势和响应性 - 常见用户研究方法概述，如快速反馈等 - A/B测试的概念，包括如何和为何进行A/B测试 4. 执行与评估（数据驱动） - 编写功能规范 - 处理非技术问题以助力工程师，涉及法律如开源许可证和界面字符串等 - 理解与合作伙伴的沟通角色 - 数据的作用及常见指标（如月活跃用户、日活跃用户、净推荐值等）的应用 5. 产品管理面试及职业发展策略 - 产品管理面试准备的专业建议 - 参考书籍、博客和资料，以帮助你为PM面试做准备 - 了解Dean在20多年内职业发展的策略 - 确定职业晋升的框架 通过本课程，您将获得丰富的知识，帮助您深入理解产品管理的各个方面，并决定这一职业是否适合您。
Welcome to Software Product Leadership - Product Management 101, a short course focused on Product Management(PM) as it relates to building Software that customers love and leading Software Developers by influence i.e. without direct or formal authority. Product Manager may look like a fancy title, but it is serious work. Digital landscape is always changing, user expectations are rising and there is simply immense competition in the marketplace due to rising dominance of incumbents and ever increasing number of startups in the tech space. As you start your PM journey, we want to share our learnings from being Product Managers in different PM roles at Microsoft and other places and as technology entrepreneurs starting companies. The course is designed as a crash course to provide you with an overview of important Business, User Experience, Leadership, Execution and Measurement(or Business Analysis) topics and ideas you need to be aware of as you start your journey and to give you more than enough knowledge to decide whether PM is the right career for you or not. Syllabus OverviewSection 1: Introduction and Business ConceptsRole of a Product ManagerAn overview of business skills needed to run your products and features.A deep dive into performing competitive research.How to keep up with prevailing market trends and how to think about what features, apps or products to build next.Section 2: Leadership and TeamworkHow to create a pitch for your ideas.An overview of how to do estimation of time and resources needed when trying to get your idea funded.Understanding the dynamics and the culture of the team that you are inBest practices to avoid isolation and mis-alignment for yourself and others.Tips on socializing your ideas and seeking feedback on them from others in respectful and non-intrusive ways.Section 3: User Experience (UX) DesignDeveloping user stories and making use of personas to communicate product and feature ideas.Basics of visual design and working with designers to come up with alternatives (explorations) to bring the ideas to reality.Understanding the non-visual elements of design such as gestures, responsiveness, etc.An overview of common methods for performing user research, such as flash feedback, etc.What is A/B testing and how and why to A/B test different ideas.Section 4: Execution and Evaluation (Data Driven-ness)Writing functional specifications.Unblocking Engineers by taking care of non-technical issues all the way from legal things such as open source licenses to UI strings that could block your team's progress.Understanding your role as the person who may be responsible for communication with partners.Role of Data - Understand common metrics such as Monthly Active Users, Daily Active Users, Net Promotor Score and so on - What are they about? How to use them to make product decisions!Special topic: A day in the life of a PM.Section 5: Product Management interviews and Career advancement strategiesPro-tips for preparing for your Product Management interview.References to books, blogs and materials you need to read to get started for your PM interview.A peek into career strategies that Dean applied to continuously grow his career for 20+ years.A framework for figuring out your career advancement as a PM
