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所在平台: Udemy |
课程主页: https://www.udemy.com/course/productstrategy/
课程评论：没有评论
课程名称：产品战略：创造、实验与突破 课程概述： 在当今的商业环境中，产品战略被广泛认为至关重要，但实际上我们的团队往往未能充分执行这一战略。我们常常停留在一系列小的改进之上，或只是为了赢得下一个交易而随意调整策略。为了改变这一现状，我们需要创建并实施一个明确的产品战略，这是集中精力、激励和协调团队的最佳方式，也是创新和勇敢追求大目标的有效途径。 本课程专为产品高管、产品经理、产品营销人员和工程领导者设计，旨在提供成功创建、实验和执行产品战略所需的流程与工具。课程将通过五个步骤进行讲解： 1. 确定产品愿景和目标。 2. 理解环境（客户、市场、竞争、技术、法规等），并寻找驱动战略的洞察。 3. 寻找并优先排序最佳战略选项。 4. 实验并完善选项，以确保它们在市场中的有效性。 5. 决策、行动并跟踪产品战略。 课程注重实用性（非学术性），每个部分都包含工具、实例和活动，以帮助学员将产品战略具体化并付诸实践。希望你能加入我们，开启成功的产品战略之旅！
If we are asked, we almost universally say product strategy is important, but our teams don't act this way.We often don't do a strategy, our strategy becomes a series of small enhancements, our strategy becomes whatever we do to win the next deal.Let's turn this around! Creating and running a product strategy is our best chance to focus, motivate, and align our teams, it's our best chance to innovate, it's our best chance to be bold and go big.If you are a VP/Director/Head of Product, a product manager, a product marketer, or an engineering leader, the goal of this course is to get you the process and tools you need to successfully create, experiment, and run a product strategy.We'll go through five steps:Defining our goals with a product vision and objectivesUnderstanding our environment (customers, markets, competition, technology, regulations…) and finding insights to power our strategyFinding and prioritizing our best strategic optionsExperimenting and refining our options to ensure they work in the marketDeciding, acting, and tracking a product strategyWe'll keep this course very practical (not academic!). In each section, I've included tools, examples, and activities to help make product strategy real - and doable.Product Strategy: Create, Experiment, and Go Big…I hope you'll join us!
