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所在平台: Udemy |
课程主页: https://www.udemy.com/course/productledgrowth/
课程评论：没有评论
课程名称：以产品为导向的增长（Product-Led Growth） 课程概述：本课程围绕以产品为导向的增长（PLG）市场推广模型展开，深入探讨这种模型的强大之处。通过提供免费试用或永久免费版本，PLG使得客户在付费前能够体验到产品的价值。这种模式为企业提供了快速扩展的潜力，并显示出与传统的销售主导型企业相比，采用PLG的公司增长超过100%的可能性是传统公司的两倍。 适合人群：该课程适合产品经理、产品设计师、产品营销经理、工程领导者、客户成功负责人及希望在以产品为导向的公司工作或推动PLG的高管。 课程内容：在这门入门课程中，我们将首先了解实施PLG模型所需的团队构成、关键指标及技术支持。接着，我们将逐步讲解PLG模型的各个环节，包括利用产品吸引用户、帮助用户快速获取价值（通过自助服务和客户成功团队的支持）、将用户转化为付费客户的产品合格潜在客户流程、合理定价，以及如何随着时间的推移保留和扩展客户。 此外，课程还将探讨如何从销售主导的市场进入方式过渡到以产品为主导的增长模型，并通过实践活动帮助学员应用所学知识。 总结：以产品为导向的增长是一个极具竞争力的市场推广模型，它帮助我们提供卓越的客户价值、增强竞争力并取得成功。希望你能加入这个课程，开启你的PLG之旅！
A product-led growth go-to-market model is exceptionally powerful.With freemium/free trial offers, product-led growth matches how our customers want to buy software - experiencing value before the paywall.And product-led growth gives us the potential to rapidly scale. The likelihood of a product-led growth company growing >100% versus a more traditional sales-led company is 2X.If you are a product manager, product designer, product marketing manager, engineering leader, customer success leader, or executive considering product-led growth for your company - or aspiring to work for a product-led growth company - the goal of this course is to provide you a solid framework of knowledge and skills to get you successfully started.In this introductory course, we'll start by looking at the team, metrics, and technology we need to run a product-led growth model. We'll then walk through all the steps of a product-led growth model - using our products to help people discover us, guiding our users to value quickly (self-serve and with help from our customer success teams), converting our users to paying customers using a product-qualified leads process, getting our pricing right, and then retaining and scaling our customers over time.We'll then look at how to make the transition from a sales-led go-to-market motion to a product-led growth model.And we'll intersperse practice activities for you to apply all that you've learned.Product-led growth - what an incredibly powerful go-to-market model. It's how we provide exceptional customer value, it's how we compete, it's how we win.I hope you will join the course!
