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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-strategy-growth/
课程评论：没有评论
课程名称：最大化影响的产品管理 课程概述： 本课程基于真实的产品管理经验，涵盖了初创公司及硅谷大小公司的产品管理实践。重点讨论产品的定义、管理方法及成功产品的特征。将深入探讨产品经理（PM）的角色、关键技能与责任，以及优秀PM与普通PM的区别。 内容包括： - 产品经理的职责，特别是如何制定待开发的工作清单（backlog）； - 有效PM的特征，如对产品的热情、战略思维、创造力、执行力、领导力及跨职能协作能力； - 针对新产品、成长产品和成熟产品的战略制定，以及产品生命周期对优先级的影响； - 各阶段的成功公式：新产品成功由市场、团队、产品和运气组成；成长产品的成功以客户数量、增长率、病毒传播率和K因子为指标；成熟产品则关注客户终身价值（LTV）、收入、毛利率、客户留存率和客户获取成本。 课程目标： - 解释产品管理与战略相关的关键概念； - 阐明产品管理的定性和定量方面及其重要性； - 解析产品生命周期阶段（新产品、成长产品、成熟产品），并定义各自的成功标准。 课程的重点不包括： - 如何判断产品经理职业是否适合自己； - 如何获得产品经理职位； - 如何获取成为成功产品经理的关键技能。 目标受众： 对产品管理角色及管理不同产品感兴趣的学生，具备一定的商业知识，渴望成为成功的产品战略家。希望了解如何将产品战略的原则应用于自己的业务或产品。
Your Instructor: This class is based on real product management experience with startups, small and large silicon valley companiesIn this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM. Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.). Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are New Product Success as a multiple of Market, Team, Product, and Luck,Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition CostCourse Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.Course GoalsExplain key concepts around Product Management and StrategyExplain qualitative and quantitative aspects of Product Management and critical importance of bothExplain product lifecycle stages: New Product, Growth Product, Mature Product and define success for eachWhat class is NOT aboutHow to decide if Product Manager job is good for meHow to get a Product Manager jobHow to acquire key skills to become a successful product manager
