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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-strategy-development/
课程评论：没有评论
**课程名称：产品策略制定** **课程概述：** 本课程旨在帮助有志于成为产品经理或有经验的产品经理解开产品策略的神秘面纱，学习如何制定并落地实用的产品策略。课程提供了一个经过验证的实用框架和模型，该模型已被作者在多家公司、不同职位中成功应用，并被用于指导产品经理、启动新的产品驱动型业务模式，甚至被其他职能领域的领导者借鉴。 **核心内容：** * **快速解读与模型介绍：** 快速消除关于产品策略的困惑，介绍一个简单易懂且经过实践检验的框架和模型。 * **实用策略制定：** 教授如何利用关键输入信息，并借鉴该框架，在短时间内（例如几周内）便能清晰地制定出产品策略。 * **建立共识与挑战假设：** 学习如何运用此框架来促进利益相关者之间的共识，并有效地挑战关键假设。 * **即时应用与反思：** 课程鼓励学员结合自身情况进行反思，并立即将所学知识应用于实际工作中。 **课程目标：** 学完本课程后，学员将能够掌握一套切实可行的方法论，自信地制定产品策略，在团队中建立统一的认知，并推动产品发展。 **适合人群：** * 渴望学习产品策略制定的初学者。 * 希望提升产品策略制定能力的有经验的产品经理。 * 对产品增长和业务模式创新感兴趣的各领域人士。
Aspiring and experienced PMs alike often ask what product strategy is and how to create product strategy. There are no shortage of opinions or thoughts on the topic, but there are very few practical examples of how to develop proper product strategy. My goal in this course is to quickly demystify the confusion that exists around this topic and provide you with a proven framework and model for developing great product strategy.I've used this model at multiple companies and in varying roles. I've coached aspiring PMs and experienced PMs alike with this framework. I've launched new product-led business models using this framework, and I've had senior leaders from other functions who have taken this framework and applied it in their own functions. It's safe to say that you'll be learning a proven and practical model that won't let you down.In this course, you'll learn how to develop practical product strategy. Within a couple of weeks at any company, you'll be able to take a few key inputs and have the ability to craft your product strategy, while leveraging this framework to create stakeholder alignment and challenge key assumptions.As you go through this course, you'll get the opportunity to reflect on your own situation and start applying what you've learned from this framework right away.I look forward to hearing how you leverage this framework and how it impacts your practice as a product manager.
