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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-strategy-creation-product-marketing-product-management/
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课程名称：硕士课程：产品战略创建与产品营销 课程概述： 本课程旨在教授产品战略创建与产品营销的核心知识。产品战略为何重要？因为战略无处不在。作为产品经理，我们需要明确我们的目标与执行方式。通常，这涉及分析情况、假设结果、设定目标、探索选择、做出决策以及记录过程。制定产品战略时，应考虑来自客户、销售团队和竞争分析的多方输入，这些都能提供事实与见解。此外，产品战略需与公司整体战略相一致，并考虑其他计划与策略，例如特定的销售渠道或区域市场。同时，战略的制定也应在企业的资金与能力限制内进行，这需要投入大量的时间与精力。 关于产品营销：产品营销是什么？为什么如此重要？我们往往过于关注市场营销的战术层面，如促销、联系、覆盖范围及社交媒体营销等。通过将客户需求与产品能力相连接，产品营销确保产品成功并实现增长。产品营销的价值在于理解市场、客户及其需求。 在本硕士课程中，我将教授以下七个主题： 1. 产品战略与产品营销的定义及其重要性 2. 产品战略的路线图、规划与运营 3. 为产品营销创建漏斗、倡议、设计与特性 4. 商业中产品战略与产品营销策略框架 5. 成为产品战略顾问与产品营销专家的方法 6. B2B销售中的定价策略 7. 营销对齐与协作 立即报名，开始学习！
Master course in product strategy creation and product marketingWhy is product strategy so important?Strategy is everywhere. We're product managers, but what does that mean?A strategy is just deciding what we want to do and how to do it. Typically, it involves analyzing the situation, hypothesizing what will happen, setting some goals, investigating options, deciding what to do, and documenting it.You should consider input from several sources when coming up with a product strategy, including customers, sales teams, and competitive analyses. To develop your ideas, they can all provide facts and insights.Other factors will influence your product strategy. I think it's most important that it aligns with the overall company strategy. As well as fitting in with any other plans and strategies. Using a specific sales channel or marketing a certain region, for example.Finally, it needs to work within a business's capacity and capability constraints, like how much money or resources it has. You have to put in a lot of effort and time to get this done.Product marketing: what is it? What's so important about it?We're too often focused on the most tactical aspects of marketing today: promotions, contacts, reach, social media marketing, etc. By connecting customer needs and product capabilities, Product Marketing makes sure a product succeeds and grows. Product Marketing is valuable because it understands markets, customers, and what they want.I'm going to teach these 7 topics in this master's course1. What product strategy and product marketing are and why they're important2. Roadmap, planning, and operations for product strategy3. Creating funnels, initiatives, designs, and characteristics for product marketing4. A framework for product strategy and product marketing strategies in business5. How to become a product strategy consultant and product marketing specialist6. Pricing Strategies in B2B Sales7. Marketing Alignment and CollaborationEnroll now and learn today!
