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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-strategy-course/
课程评论:没有评论
**课程名称:** 产品管理 - 打造成功的产品战略 **课程概述:** 本课程旨在帮助您摆脱琐碎的战术细节,专注于制定并执行一项制胜的产品战略。通过学习一系列经过验证的工具和技术,您将能够主动创建有吸引力的产品战略和可操作的产品路线图。 **您将学到:** * 业务战略如何塑造产品战略 * 您的产品应满足的3类客户需求 * 识别和争取利益相关者支持的实用技巧 * 团队设定目标并齐心协力的有效方法 * 如何通过MVP实验快速验证想法 * 构建和推广敏捷产品路线图的方法 **为何学习产品战略?** “战略性”产品经理的需求正在迅速增长,领英将其列为前景光明的职业之一。然而,许多产品团队在实践中存在误解,导致大部分产品项目未能成功上线,即使上线也未能为客户带来价值。在竞争激烈的环境中,模仿他人将难以脱颖而出。 **客户评价:** * 概念讲解清晰,伴有动画和笔记,易于理解且有趣。 * 对客户需求的三个分类以及“权力-利益”网格的洞察令人兴奋。 * 概念传达清晰简洁。 * 内容简洁有意义,能将复杂领域中的知识点联系起来。 * 提供实用的示例和模板,帮助在日常工作中应用所学知识,并加深对与产品市场协同工作的理解。 **退款保证:** 课程提供30天无条件退款保证,让您无风险地提升产品战略技能,为职业发展添砖加瓦。 **立即加入,零风险、有收获!**
== As of March 2024 ==Students reported improved confidence to…To create a winning product strategy-> +163%Get stakeholder buy-in and support -> +137%Execute effectively on your strategy-> +151%== Welcome to Getting Product Strategy Right ==Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees.This course will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques.As you consider my course, I suggest asking yourself these questions. == What will I get from this course ==In this course, you'll learn:1. How business strategy shapes product strategy2. The 3 types of customer needs that your product should address3. A proven technique for identifying & engaging stakeholders for buy-in and support4. Approaches for setting goals as a team, and getting everyone rowing in the same direction5. How to validate ideas quickly using the right MVP experiments6. How to build and socialize Agile product roadmaps.== Why learn Product Strategy? ==Demand for the "Strategic" Product Manager is growing rapidly. In fact, LinkedIn ranks "Strategy Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.== What if I want a refund? ==If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.This course has a 30-day money-back guarantee policy!No questions asked!There is no risk for you!What are you waiting for?Join now and take a step further into levelling up your Product Strategy skills and uplift your career!==What are students saying? ==Here is a small preview of what my students have reported.Raj explains concepts clearly and I love the animations and notes that support the concepts. Super easy to understand and fun to watch. This course has totally captured my attention and I'm learning so much. [Courney LeGates - Director of Program at Code Nation]The insights about the three types of customers needs is quite exciting and i am very interested in learning more especially on The Power Interest Grid. [Jiangfeng Li - Marketing at Alibaba]I love how clearly and concisely the concepts are delivered [Ken Kubota - Founder at Life2us]Concise and meaningful- connects the dots within a complex field [Kristin Miltner-Zubryzycki - Product Manager at Emergen]I like that there are great examples and templates that I can use in my day to day to implement what I've learnt in my role. Very practical, and helped me as a PM better understand how to work with product marketing. [Aldair Borges - Product Manager at Mews]REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days! So it's a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.So what are you waiting for? Click the buy now button and join the world's most complete course on Product Strategy.