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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-strategy/
课程评论：没有评论
**课程总结：产品策略：成为科技产品定位专家** 本课程旨在教授学员产品策略的核心概念和实用工具，帮助他们立刻将所学应用于初创公司想法或科技产品项目。课程内容由一位经验丰富的产品策略实践者和教练精心设计，适合有志创业者、希望更进一步的产品经理以及对产品世界充满热情的爱好者。 通过真实的案例分析，课程将概念生动化，使学员在完成课程后能够立即运用所学工具。学员将学会设计引人入胜的产品愿景，并基于对用户“待办事项”（jobs to be done）的深入理解，解释和预测用户选择某产品而非其他替代品的原因。此外，学员还将精通如何优先排序创新想法，最大限度地减少资源浪费，并将宝贵的时间和资源集中在打造正确的产品上。 课程强调用户同理心在设计优秀产品中的关键作用，同时提供结构化的方法来指导用户访谈，帮助学员从纷繁的客户反馈中提炼出真正有价值的需求。学员还将学习将这些洞察转化为量化证据，以便更好地阐述产品愿景，并有效争取团队和投资者的支持。 完成本课程的学员将获得结业证书。
In this course, you will learn the most important concepts and tools in product strategy that you can apply to your startup idea or technical product project straight away. From everything I have applied through my years as a product strategy practitioner and coach, I have condensed and designed this course for everyone - whether you are an aspiring entrepreneur, a product manager ready for your next step, or a product enthusiast eager to understand the product world. I use real life examples to make concepts come to life. You will finish the course ready to apply these tools immediately. At the end of this course, you will be able to design a compelling product vision, explain and predict why users choose a product over other alternatives based on in-depth understanding of user jobs to be done. You will be an expert in prioritising your innovation ideas, minimising wasteful activities and focusing your precious time and resources in building the right things.User empathy is the key to designing great products. But listening to every little detail will likely overwhelm you. You will have a structure to approach user interviews and be able to distinguish what customers really want from everything they say they want. You will be able to turn these insights to quantitative evidence to better articulate your vision and bring your team and investors along your journey.I look forward to this exciting journey with you!*Receive a certificate at the completion of this course.
