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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-roadmap-101/
课程评论：没有评论
课程名称：产品路线图 101 - 面向企业产品 课程概述：在技术迅速改变客户行为的时代，产品管理的角色变得尤为重要。本课程强调了产品路线图的重要性，帮助团队构建出正确的产品，以解决客户的真实问题，并实现预期的结果。通过确保利益相关者之间的产品愿景、战略和目标的一致性，集中精力关注几个关键点，以及对投资的重新调整和正确技术的投资，产品路线图的作用不可或缺。本课程将介绍如何利用产品路线图作为战略工具，帮助组织做出理性的决策，以实现与产品战略一致的组织目标和愿景。 课程内容： 1. 产品路线图简介：解释产品路线图的必要性、定义及其目的，区分内部路线图与外部路线图。 2. 产品愿景、战略与产品路线图：阐述建立在产品愿景和战略基础上的产品路线图的重要性。 3. 产品发现：通过理解和发现客户需求来构建产品待办事项列表，介绍与各利益相关者合作收集需求的方法和工具。 4. 产品优先级调整过程：专注于战略和目标的制定，识别能够传递客户价值的特征，并使用评分卡方法详述优先级调整的过程。 5. 克服转折点：将需求分类为战术、战略和颠覆性需求，并探讨如何概念化和验证具有颠覆市场潜力的结果。 6. 测量产品路线图的有效性：识别技术以评估产品路线图的有效性，即是否优先考虑了正确的特征。 适用人群： - 有志成为产品经理的人士：学习构建产品路线图的基本原则和艺术。 - 经验丰富的产品经理：使用产品路线图作为战略工具，明确业务发展方向。 - 产品线经理：有效利用产品路线图进行技术转型而不会影响收入。 - 工程师：理解特征优先级调整的背后逻辑，以便更好地理解产品经理的决策过程。 注册本课程，成为管理产品路线图的专家，使用该工具有效沟通，指导高管群体的发展方向。课程内容丰富，适合不同经验水平的产品经理。
Why a course on Product Roadmap so important?In an era where technological advancements have been rapidly changing customer behaviors, the role of Product Management is becoming crucial to building right products to address right problems embracing right technology and not the least, delivering right outcomes as desired by customers.Such products are always built through ensuring commonality of product vision, strategy, and objective among stakeholders, maniacal focus on a few things while saying NO to lots of things, realigning investments and investing on right technology. To accomplish them, the role of a product roadmap is inevitable.The product roadmap is not just a tactical tool. It is a strategic tool. The course will outline how product roadmap can be used an effective tool to put the product on the right trajectory by consistently making rational decisions for accomplishing Organizational goals and objectives aligning with product strategy and within the framework of product vision.What does the course teach?The course is the most comprehensive and exhaustive course on Product Roadmap covering a wide range of topics. The course is also accompanied by an eBook - ‘Pragmatic Approach to Building Great Product Roadmap - Translating Product Strategy into Product Roadmap.' The course also contains templates required for drafting product roadmap.The course covers a wide variety of topics including1. Introduction to Product RoadmapThis section outlines why product roadmap is essential, what is a product roadmap, what is not a product roadmap and finally, what is the purpose of a product roadmap. This section will also outline the difference between an internal product roadmap and an external product roadmap.2. Product Vision, Strategy, and Product Roadmap.This section outlines why it is essential to building a product roadmap on a foundation of product vision and strategy3. Product DiscoveryThis section outlines how to build a product backlog through understanding and discovering customer needs. Why it is essential to both understand and discover customer needs. How to gather needs through a collaboration with various stakeholders such as i) Support Team, ii) Sales Team, iii) Business Development Team, and iv) Engineering Team. We will also introduce to tools to gather appropriate requirements.4. Product Prioritization ProcessIt is the most critical section of this course that focuses on how to formulate strategy and objectives. Later, Identifying the right customer value which when delivered by the product can help accomplish product objectives. Identifying product attributes that can tangibly measure the ability of each feature to deliver chosen customer value and prioritizing features that have a higher ability to deliver the right customer value. We will use scorecard methodology to elaborate prioritization process while the section concludes talking about the right prioritization model.5. Beating Inflection PointIn this section, we will talk about categorizing requirements into i) Tactical, ii) Strategic and iii) Disruptor. What is the purpose behind categorizing requirements and how to categorize requirements? Additionally elaborate, how to conceptualize and validate the right outcomes that have the potential to disrupt the market.6. Measuring the Efficacy of Product RoadmapThis section focuses on identifying techniques to measure the efficacy of product roadmap, i.e., whether we have prioritized the right featuresRegister this course to become experts in managing product roadmap and using it as an appropriate communication tool to provide the direction of the product to Sr. Executives. The course offers something for Product Manager with varying experience and expertise levels. For certain complicated topics like ranking features, the course provides detailed articles elaborating the process.For whom did I design this courseAspiring Product Managers - They learn the entire fundamentals and the art of building products roadmap.Experienced Product Manager - How product roadmap can be used a strategic tool to outline a clear path to run the business, grow the business and transform the business in the short term, near-long term and long term respectively.Product Line Manager - How product roadmap can be used effectively for product or technologies transitions with out impacting revenues.Engineers. - What is the rationale behind prioritizing features, so they can better understand why a Product Manager says 'NO' to certain features. Comprehending the roadmap can also help understand the strategic direction of the product.
