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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-onboarding/
课程评论：没有评论
### 产品管理：产品驱动的用户引导指南 本课程专注于产品驱动的用户引导，这对于SaaS公司至关重要。课程旨在帮助您解决常见的用户引导问题，例如： * 免费账户向付费账户的转化率低 * 许多用户未能体验到产品的核心价值 * 大量“沉睡账户”难以激活 **您将学到：** 1. 用户引导对公司成功的关键作用 2. 一个将用户转化为终身客户的五步框架 3. 如何记录、评估和改进现有用户引导流程 4. 衡量用户引导成功的三个关键里程碑 课程还将提供8个可复制的MIRO产品引导模板，帮助您快速将所学应用到实际工作中。 **为何学习产品驱动的用户引导？** 现代产品经理的需求正在快速增长，产品管理领域常被误解，许多产品项目失败或未能交付价值。本课程将教授顶尖产品团队使用的有效引导技巧，并提供可立即应用的实践技能。无论您是希望提升产品引导技能的产品经理，还是寻求职业转型，本课程都能帮助您取得成功。相关领域的从业者（如业务分析师、项目经理、开发人员等）也将从中受益。 **课程支持：** 讲师提供每周七天全天候的问答支持，确保您在学习过程中不会遇到阻碍，学习过程顺畅高效。 立即报名，提升您的产品发现技能！
Welcome to Product Management: A Guide to Product-Led Onboarding. Just like dating, your company's growth depends on first impressions. And most growth problems start with onboarding, when people signup & leave.For many companies (particularly in the SaaS space), the following problems are all too familiar:- Free accounts don't convert to paid nearly as often as you would like.- A big chuck of users never experience the value of your product.- You have a lot of "dead accounts" that cannot be revived.I created this course to help you fix onboarding. Its packed with practical, real-world experiences that I've gained working with Product teams around the world.What you'll get from this course.In this course, you'll learn:1. Why user onboarding is critical to your company's success2. A 5 step framework for turning users into lifelong customers3. How to document, evaluate and improve your current onboarding process4. The 3 key milestones for measuring onboarding successAlso, I'll supply you with 8 MIRO Product Onboarding Templates that you'll be able to copy. That way you can quickly get started applying what you've learned at your own workplace.Why learn Product-Led Onboarding?The demand for the "modern" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you proven onboarding techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product onboarding skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you're also in the right place.What if I have questions?I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you'll never find yourself stuck on one lesson for days. With my hand-holding guidance, you'll progress smoothly through this course without any major roadblocks.So Let's Do This! Enroll now and sharpen your product discovery skills. See you on the inside!
