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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-offering-management-step-by-step-operating-model/
课程评论：没有评论
## 产品提供管理 - 分步运营模型 (Product Offering Management - Step by Step Operating Model) 课程总结 本课程旨在帮助学员从单纯的功能开发转向构建能在市场上取得成功的“产品提供”（Product Offering）。它提供了一个全面的蓝图，教授业界顶尖科技公司所使用的框架，用于定义、验证、构建和扩展客户喜爱、业务依赖的产品提供。 **课程适用对象：** * 初级及中级产品经理 * 创业者和创始人 * 业务分析师 * 战略顾问 * 跨职能领导者（市场、工程、销售） * 渴望成为产品经理或首席产品官（CPO）的未来领导者 **课程核心内容及学习目标：** 本课程围绕一个**四阶段框架**展开，帮助学员掌握产品提供的全生命周期管理： 1. **市场探索 (Explore the Market):** * 自信地探索和评估市场机会。 * 学习如何与真实用户进行早期验证。 2. **定义与证明 (Define and Prove):** * 构建引人注胜的战略市场观点（Strategic Market POV）。 * 通过概念故事板（Concept Storyboards）和业务模式画布（Business Model Canvases）设计价值。 * 创建产品提供定义章程（Offering Definition Charter）以指导执行。 3. **构筑与交付 (Build and Deliver):** * 通过回放（Playbacks）、关键成果（Hills）和探索章程（Exploration Charters）驱动跨团队协作和统一。 * 在构筑和交付阶段领导跨职能团队。 4. **感知与响应 (Sense and Respond):** * 通过“感知与响应”实践优化产品上线后的表现。 **课程包含的工具和模板：** * 探索章程模板 (Exploration Charter Template) * 概念故事板框架 (Concept Storyboard Framework) * 定制化的业务模式画布 (Business Model Canvas - customized for offerings) * 就绪度仪表板 (Readiness Dashboards) * 回放演示文稿模板 (Playback Presentation Templates) * 关键绩效指标（KPI）仪表板指南 (KPI Dashboard Guidance) **课程特色：** * **实操性强：** 课程包含真实案例和可操作的模板。 * **行业级标准：** 教授领先科技公司使用的实践方法。 * **结构清晰：** 按照从市场探索到上线后的优化，分四个阶段深入讲解。 * **资源丰富：** 提供可下载的资源和测验检查点，巩固学习。 本课程将帮助学员从产品思维提升到产品提供领导力，致力于构建真正有价值、有规模的产品。
Are you ready to move beyond building features-and start building offerings that win in the market?In this hands-on, industry-grade course, you'll learn the complete blueprint for Product Offering Management, the framework used by top tech companies to define, validate, build, and scale offerings that customers love and businesses rely on.Whether you're a product manager, founder, business strategist, or aspiring product leader, this course gives you the skills and tools to transform ideas into successful offerings.What You'll Learn:How to explore and evaluate market opportunities with confidenceCrafting a compelling Strategic Market POV (Point of View)Designing value with Concept Storyboards and Business Model CanvasesCreating the Offering Definition Charter to guide executionDriving alignment with Playbacks, Hills, and Exploration ChartersValidating with real users in the Define and Prove stageLeading cross-functional delivery in the Build and Deliver phaseOptimizing post-launch performance with Sense and Respond practicesourse Structure:This course is structured around a 4-stage framework:Explore the MarketDefine and ProveBuild and DeliverSense and RespondEach stage includes:Real-world examplesActionable templatesQuiz checkpointsDownloadable resourcesWho This Course Is For:Product Managers (beginner to mid-level)Entrepreneurs and FoundersBusiness AnalystsStrategy ConsultantsCross-functional Leads (Marketing, Engineering, Sales)Aspiring product leaders preparing for PM or CPO rolesTools and Templates Included:Exploration Charter TemplateConcept Storyboard FrameworkBusiness Model Canvas (customized for offerings)Readiness DashboardsPlayback Presentation TemplatesKPI Dashboard GuidanceReady to level up from product thinking to offering leadership?Enroll now and start building what matters-at scale.
