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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-marketing-strategy-tactics-that-really-works/
课程评论：没有评论
课程名称：产品营销策略与有效战术 概述：本课程涵盖了B2B（企业对企业）营销和B2C（企业对消费者）营销，以及最佳营销战术。您将学习到关于付费营销、按点击付费、赞助、代言和影响者营销、推荐计划、联盟营销、市场调研、搜索引擎优化（SEO）、博客写作和电子邮件营销战术在产品营销中的应用。产品营销的核心在于客户，深入理解买家及其购买旅程，借助这些信息建立定位、目标、发布、推广、推动需求、促进采用及确保产品成功的蓝图。产品营销是将产品推向市场并保持其市场地位的驱动力。产品营销人员充当客户的声音、信息的策划者、销售的推动者和市场接受度的加速者。 适合对象： - 正考虑推广产品或商店的个人 - 在B2B或B2C公司担任市场营销专员的人员 - 拥有多年相关工作经验并寻求新灵感与策略的人士 - 有兴趣学习如何与品牌合作的人 - 想要学习品牌建设技术的人 - 希望启动新业务并制定市场营销策略的创业者 - 拥有小型企业但希望扩展业务、增加销售的经营者 通过本课程，您将掌握有效的产品营销策略和战术，为您的产品和商业成功奠定坚实基础。
This course is covered with Business to Business (B2B) Marketing and Business to Consumer (B2C) Marketing as well as Best Marketing Tactics. You will learn about Paid Marketing, Pay Per Click, Sponsorship, Endorsement and Influencer, Referral Program, Affiliate, Research, Search Engine Optimization (SEO), Blogging, Email Marketing Tactics for Product Marketing.What Is Product Marketing? Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting, launching, promoting, driving demand, encouraging adoption, and ensuring success of a product. Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time.Who this course is for:You are considering promote your product or storeYou work as a Marketing Officer in B2B, or B2C company.You already have many years of experience in the role and are looking for new inspiration and strategies.You are interested in learning how to collaborate with brand.You want to learn how to make brandingYou are looking to start new business and create market your product.You have a small business but you want to grow your business and looking for increase sales.
