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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-marketing-psychology/
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课程名称：市场心理学与神经营销（与Dekker教授合作） 课程概述： 本课程将教学最有效和前沿的心理学技巧，旨在帮助您说服人们尝试、购买以及不断购买您的产品。您将学习如何撰写能够获得大量回应的冷邮件，如何优化定价以最大化收益，显著提升网站和登录页面的性能，刺激客户的即时反应，建立形成习惯的产品营销，最大化LinkedIn等广告的有效性，影响和说服他人，创造紧迫感，促使人们立即行动，调整消费者行为，使您的营销内容实现病毒式传播。 此外，课程内容还包括如何获得承诺，解决影响购买的异议，增强品牌吸引力，优化客户旅程，争取影响者为您的产品背书，促进口碑传播，以及提高营销调查的响应率，以增加销售并让客户意犹未尽。 通过这个课程，您将掌握市场心理学的基本原理及其在真实产品营销中的应用。课程结束时，您将了解如何说服人们尝试和购买您的产品，以及实现内容病毒传播的具体战术细节等。 授课讲师拥有逾11年的市场心理学应用经验，为包括索尼PlayStation，谷歌支持的创业公司及众多中小型企业提供咨询。您将从一位具有顶级MBA背景的资深市场执行官那里学习到高级MBA水平的市场心理学。此外，讲师曾在凯洛格管理学院和哥伦比亚商学院学习，向顶尖商业心理学家学习，并接受了主要研究机构行为科学负责人的指导，具备心理学和心理统计的专业训练。 课程亮点： - 实际的产品营销案例研究 - 深入了解市场心理学的原则，并学会如何在产品营销中加以利用 适合人群：希望提升产品销售能力并掌握市场心理学应用技巧的专业人士。
Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products! Write a cold email that gets TONS of responsesOptimize your pricing to MAXIMIZE revenueDramatically improve your website and landing page performanceTrigger IMMEDIATE responses from customersBuild habit-forming product marketingMaximize advertising effectiveness on LinkedIn and elsewhereChange ANYONE'S mindInfluence & persuadeCreate a sense of urgency that compels people to act NOWAdjust consumer behaviorMake your marketing content go VIRAL!Get commitmentAddress objections that hold people back from buyingMake your brand more likableOptimize your customer journey Get influencers to endorse your productGenerate word-of-mouthOptimize your marketing surveys to get higher responsesSell MORE and leave people wanting MORE!This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.I've been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies. Learn advanced MBA level marketing psychology from a veteran marketing executive with a top MBA. I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS![Includes real product marketing case studies!]Marketing Psychology Psychology Marketing Marketing Psychology 101 Market Psychology Marketing Psychologie Psychology of Advertising Sell with Psychology Psychological Marketing Psychological Selling Behavioral Economics Behavior Marketing Behaviour Marketing Marketing Consumer Behavior Consumer Psychology Consumer Behavior Consumer Behaviour Consumer Psychology MBA Marketing Psychology
