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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-marketing-fundamentals-lead-with-customer-empathy/
课程评论：没有评论
课程名称：产品营销基础：以客户同理心为主导 课程概述：产品营销是当今商业中最关键的职能之一，但也是最神秘的领域之一。许多组织建立了产品营销部门，目标和任务各不相同。有效的产品营销能够带来多方面的好处，从明确目标客户到帮助内部利益相关者在市场推广战略的启动目标上保持一致。如果执行得当，产品营销能够实现持续的业务成果，并在客户中建立长期的忠诚度。高质量产品营销的核心在于关注客户同理心。通过客户同理心，企业能够与客户产生深刻共鸣，并从客户的视角出发，创造竞争优势。客户同理心是成为一名有影响力的产品营销人员的关键。理解如何通过不断学习和理解客户的观点来培养成长心态，对产品营销团队的成功至关重要。本课程为您提供了开始或增强产品营销工作所需的基础知识，包括：定义您的客户、构建定位和信息框架、绘制利益相关者地图、传递适合您业务的关键指标等。我们将在本课程中讨论这些主题和更多内容，帮助您今天就开始产品营销之旅。欢迎加入我们！
Product Marketing is one of the most critical functions in businesses today - and yet the most mysterious. Many organizations have developed product marketing departments with varying goals and objectives. The benefits of product marketing range from getting crystal clarity on who the target customer is to helping internal stakeholders get aligned on the launch goals of the go-to-market strategy. Product marketing can deliver sustained business results while creating fans in customers that last a lifetime - if it is done right. At the center of top-quality product marketing lies the focus on customer empathy. With customer empathy, businesses can deeply resonate with their customers and operate from a perspective that can be leveraged as their competitive advantage. Customer empathy is key to becoming an impactful product marketer. Understanding how to develop a growth mindset by constantly learning about and understanding the customer perspective is critical to the success of a product marketing team. This course gives you the fundamentals with which you can start and/or augment your product marketing motions today. Define your customerBuild positioning and messaging frameworksOutline your stakeholder mapsDeliver the right metrics for your businessWe discuss these topics and many more in this course to help you get started with product marketing today. Please join me!
