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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-marketing-fundamentals/
课程评论：没有评论
课程名称: 产品营销基础 课程概述: 产品营销角色通常难以明确界定。你的营销产品类型、公司成长阶段、所在行业等，都可能影响你角色的执行。本课程旨在澄清产品营销的职位，确保你充分了解这一令人兴奋且多面的角色，它既适用于大型组织，也适用于小型企业。课程结束后，你将拥有一条清晰的路线图，了解成功将产品推向市场并保持市场地位所需的各个阶段，以及如何让公司其他部门支持你的职能。注册后，你将获得3小时的课程内容，包括：关于产品营销框架和产品经理与产品营销关系的讲师主导演示；来自Lyft和TikTok等组织的产品营销专家的深入访谈；指导你日常工作和职业发展的行业标准框架；以及持续职业发展和产品营销认证机会的折扣。 适合人群: 本课程适合对产品营销有兴趣或热情的任何人。如果你希望转型进入该行业，或刚刚开始接触这一角色，课程将为你提供清晰的认识，了解预期的责任以及你可以期待的产品营销内容。如果你已经是产品营销领域的资深人士，也没关系。产品营销领域时刻在变化，本课程只关注最新的信息。如果你在努力让其他部门理解你的工作，可以让他们参加该课程，他们将获得对你工作内容、所带来的影响以及今后如何互相利用各自技能的准确概述。 选择产品营销联盟的理由: 我们拥有全球最大的产品营销社区。我们所有的工作都围绕社区中最新的趋势、实践和需求展开，因此你所接触的信息均为前沿。在我们的网络中，有来自谷歌、微软、领英、Lyft和Adobe等公司的产品营销专家，你可以获得最优质、经过验证的经验和公式。
The product marketing role is notoriously tricky to pin down and define. The type of product you market, stage of growth your company's at, industry you're in, and so much more, can impact how you execute your role.This fundamentals class brings clarity to the product marketing position to ensure you're fully up-to-speed with what's an exciting and multi-faceted role, that sits at the intersection of organizations large and small.By the end, you'll walk away with a clear roadmap of the stages you need to nail to successfully get products to market - and keep them there, and a shorthand explanation of how to get the rest of your company to rally around your function.Once you're enrolled, you'll gain access to 3 hours of:Instructor-led presentations on everything from product marketing frameworks to the product manager and product marketing relationshipIn-depth guest footage from product marketing experts from organizations like Lyft & TikTokIndustry-standard frameworks to guide your day-to-day and career progressionDiscounts for continued professional PMM development & product marketing certification opportunities.Who is this course for?This course is for anyone who has an interest in or passion for product marketing. If you're looking to transition into the industry or are new to the role, it'll provide you with a solid understanding of not only what's expected of you, but what you can expect from product marketing.Somewhat of a product marketing veteran? Not a problem. The product marketing landscape's constantly evolving and this fundamentals session is centered on only up-to-date info.Struggling to get the rest of your org to understand what it is you do? Send them on this course. They'll walk away with an incredibly accurate overview of what it is you do, the impact you deliver, and how you can leverage each other's skillsets moving forwards.Why pick Product Marketing Alliance?We're home to the world's largest community of product marketers. By a long stretch.Everything we do's centered on the very latest trends, practices and demands we see in our community, so you know you're only working off cutting-edge info.Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you're working off the very best, tried and tested formulas.
