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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-marketing-for-technology-companies/
课程评论：没有评论
**课程名称：** 科技公司的产品营销 **课程概述：** 本课程旨在教授学员如何为科技产品或产品线制定引人注目的定位和多层次的营销信息。这需要高超的内外部沟通技巧。课程还将涵盖如何支持营销漏斗、管理产品营销活动、组织成功的产品发布以及提供强大的销售支持，以帮助公司实现财务目标并提升客户忠诚度。 课程将通过实际案例和清晰的讲解，详细阐述与潜在客户、现有客户以及公司内部各业务部门的互动方式，以及实现科技公司宏伟目标所需的权力和最佳实践。
Ultimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally and externally within the organization. In addition, product marketing is responsible for supporting the marketing funnel, managing product-focused campaigns, organizing successful product launches, and providing powerful sales enablement to empower the company to reach its financial goals and increase customer stickiness.This course teaches these skills through practical examples and clear explanations. It covers, in detail, the interaction needed with prospects, customers, and different business units within a company as well as necessary ownership and best practices to achieve the goals of any ambitious technology company.
