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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-marketing-creating-a-marketing-plan/
课程评论：没有评论
课程名称：产品营销：创建市场营销计划 课程简介：本课程涵盖了产品领导者、经理、市场营销人员、商业分析师和现场营销人员所需的市场营销基础原则。课程内容包括： 1. 基础知识：什么是市场营销。 2. 创建极具吸引力的客户画像。 3. 地理、人口统计、偏见、商业方式和文化的差异。 4. 市场准备与规划。 5. 目标市场定位。 6. 市场营销计划的价值、信息传递和宣传内容。 7. 市场营销策略、目标、类型和技术。 8. 媒体组合与计划。 9. 包装与组合营销。 10. 市场营销沟通渠道。 11. 产品市场经理的典型活动。 12. 时间安排、预算和职责。 13. 持续的营销计划与指标。 课程提供一个详细的工作簿，帮助学员创建市场营销计划。此外，课程还包括两个独特的附加功能： - 如果学员承诺在选择的任何日期完成课程及其练习，讲师将审查学员的计划并提供反馈，从而帮助学员完善计划。 - 学员如果能在计划中清晰地展示如何整合计划，讲师将给予个人推荐信，可用于求职或在LinkedIn个人资料中展示。 完成课程后，学员将获得由Udemy颁发的证书，以证明其具备执行所学技能的能力。
This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers: Foundations What is Marketing Creating Insanely Great Customers Personas Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures Preparation for Planning Target Market(s) Positioning Marketing Plan Value, Messaging and Messages Marketing Strategies, Objectives, Types and Techniques Media, Mix and Plan Packaging and Bundling Marketing Communications Channels Typical Product Marketing Manager Activities Timing, Budget and Schedule/Responsibilities Sustaining/Ongoing Marketing Plan and Metrics The course includes a detailed workbook to be used to create a marketing plan. The course includes two bonus features not found anywhere else:First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.
