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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-mastery/
课程评论：没有评论
课程名称：产品管理精通 课程概述： 准备好引领深受客户喜爱与企业依赖的产品吗？在这个动手实践、循序渐进的课程中，您将能够： - 理解产品经理的全方位角色及其与传统交付的区别 - 建立坚实的产品战略：制定愿景、设定OKR（目标与关键成果）、映射客户价值并优先考虑创意 - 掌握发现技术，比如“按需工作”、调查问卷、原型和实验，以验证真实用户需求 - 从以输出驱动转向以结果为导向，将产品实践嵌入以便更快速地学习 - 选择、跟踪和解读适当的指标（海盗指标、领先与滞后指标），以引导产品市场契合 您还将学习如何： - 创建一个结构化的待办事项清单，根据客户和商业价值优先排序工作 - 制作数据仪表盘，用于决策、战略制定和引导产品与团队 - 运行有效的Alpha和Beta实验，撰写清晰的假设，并决定何时扩展或终止创意 - 指导团队进行选择建设或购买的决策，以适当的精度制作原型，并建立快速反馈循环 - 应用最佳实践工具和模板，从精益画布到客户旅程地图，让您能够快速上手 通过本课程，您将获得完整的实操手册、真实案例研究，以及将任何产品从概念转化为成功的数据驱动的信心。让我们开始吧！
Course DescriptionReady to lead products that customers love and businesses rely on? In this hands-on, step-by-step course, you'll:Grasp the full scope of the Product Manager role and how it differs from traditional deliveryBuild a rock-solid product strategy: craft a vision, set OKRs, map customer value and prioritize ideasMaster discovery techniques interviews such as Jobs to be done, surveys, prototypes and experiments to validate real user needsShift from output driven to outcome focused, embedding product practices for faster learningSelect, track and interpret the right metrics (pirate metrics, leading vs. lagging indicators) to steer to product market fitYou will also learn how to:Create a structured backlog that prioritizes work based on Customer and business value Create a data dashboard which you will use to inform decision making, strategy and steer the product & team. Run effective alpha and beta experiments, write clear hypotheses and decide when to scale or kill ideasCoach teams through the build-buy decision, prototype at the right fidelity and set up rapid feedback loopsApply best-practice tools and templates-from Lean Canvas to Customer Journey Maps-so you can hit the ground runningBy the end of the course, you'll walk away with a complete playbook, real-world case studies, and confidence to take any product from concept to live, data-driven success. Let's get started!
