|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-in-3-hours/
课程评论：没有评论
课程名称：3小时学会产品管理 - 快速入门课程 课程概述： 产品管理是一项非常抢手的职业，其在美国的平均薪资超过$133,000。此外，与许多其他工作相比，产品管理职位被人工智能取代的可能性较小，因为它不仅需要技术技能，还需要思维灵活性和深刻的商业理解。因此，任何人都可以成为“产品经理”；这不仅仅是一个工作描述，而是一种技能，一种关于产品的思考方式，适用于许多不同工作的人员。 本课程的优势在于，除了教授技术技能，更重要的是教你如何思考产品。如果你是软件开发人员，该课程将极大地帮助你，不仅让你具备作为开发人员的技能，还能更全面地理解产品的整体运作。 通过这门动手实践的课程，你将立即着手进行项目，整个课程接近4小时，涵盖产品管理的所有基本要素，并指导你从头到尾构建自己的项目。课程分为7个模块，每个模块都带你走过开发产品的关键步骤。在每个模块结束时，你将找到一个实践任务，帮助你将项目推进一步。到课程结束时，你应该能够拥有一个即将推出的产品原型以及一个简洁的推介方案。 + 该课程原本名为“金融产品管理”，因此对于金融行业的从业者尤其适合，课程中包含了许多针对金融的实例及用户互动。然而，无论你是否专注于金融，所有例子均可跨行业适用，每一位用户都能充分受益于课程内容。 课程内容包括： - 发现与交付，构思产品创意 - 广泛的用户需求研究框架 - 形成假设，模拟消费者研究 - 深入利用洞察，进行竞争对手分析 - 产品分析，运用CRAFT框架，构思最终方案 - 各类指标，如何设计和整合到产品中的指标 - 原型制作，使用Miro和Figma - 可用性测试 - 展示和推介最终产品 此课程不仅适合希望入门产品管理的学习者，也同样适合希望提升自身技能的开发者和金融专业人士。
Product management is one of the most on-demand jobs, with the average salary in the US well over $133000.Moreover, it is less likely than many other jobs to be replaced by AI, as it not only requires technical skills, but also mental flexibility as well as deep understanding of the business. Thus, anyone can become a "product" - it is not merely a job description, but rather a skill, a way of thinking about the product that people across many different jobs can use.What makes the course great, is that it doesn't just teach you technical skills, but rather ways to think about the product. If you are a Software developer, you will also greatly benefit from the course as it will provide you a skill not just to act as a developer for the software, but get a better grasp of how the product operates alltogether.Crash product management with this hands-on course that will have you working on a project to present right away. Throughout almost 4h of the course, you will learn all essentials of product management as well as build your own project from the beginning to the end.The course is broken into 7 sections, each running you through a key step in developing a product. At the end of each section, you will find a practical task for yourself, helping you move 1 step further with your project. By the end of the course, you should have your own ready-to-go product prototype, as well as an elevator pitch for it.Moreover, if you are working in finance, the course will suit you even better, as, originally it was called "Product management for finance", meaning a lot of examples as well as user interactions are adapted for finance specifically. This, however, still allows every user, regardless whether they specialize in finance to benefit fully from the coures, as all examples are fully transferable across indsutries.What will you learn in the course?Discovery-delivery, coming up with the idea for the productLearn extensive frameworks for researching user needsFormulate a hypothesis, simulate a consumer studyWork with insights making the most use of themCarry out competitor analysis, identifying your competitors and benefitting from what they put outProduct analysis, using the CRAFT framework, brainstorming final ideasEverything metrics, from known ones to how to design your own metrics and pack them into your productPrototyping, working with Miro and FigmaUsability testingPresenting and pitching your final product
