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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-fundamentals-by-tobias/
课程评论：没有评论
**课程名称：** 产品管理基础 (Product Management Fundamentals) **讲师：** Tobias **课程概述：** 本课程旨在教授你在产品管理领域取得成功所需的核心技能和知识。讲师 Tobias 将分享他在产品管理实践中“摸爬滚打”学到的经验，这些经验往往是许多产品经理在入行前未被系统教授但又至关重要的。课程特别为那些考虑将产品管理作为职业生涯，并希望深入了解该工作内容的学习者设计. **核心内容：** * **必备技能：** 学习产品经理必须具备的核心能力，这些能力往往能够影响你在面试中的表现。 * **术语解析：** 课程提供产品管理术语表，帮助你理解行业内的专业语言。 * **工具实操：** 教授使用 Jira、Trello 等常用产品管理工具，并介绍 Balsamiq Mockups 的替代品，如 Miro 和 MockPlus。 * **关键产出：** 学习如何撰写和呈现产品简报 (Product Brief)，这是产品经理的一项重要工作。 * **思维模式：** 强调以客户问题和商业机会为导向的思维方式，并介绍“我们如何才能... (How might we...)”的提问方式，以聚焦问题而非解决方案。 **目标受众：** * 希望进入产品管理领域的人士 * 对产品管理工作内容感兴趣的学习者 * 希望系统学习产品管理基础知识的人 **课程特点：** * **零基础友好：** 假定学习者没有技术/软件背景，不会充斥过多的专业术语。 * **实战导向：** 侧重于教授“如何做”，而非仅仅理论介绍。 * **工具与思维并重：** 兼顾了实用工具的学习和底层思维模式的培养。 **行业前景：** 课程指出，产品经理在美国的职位需求旺盛，LinkedIn 上有大量职位空缺，平均年薪可观，且工作模式多样（现场、远程、混合）。 **总而言之，本课程是为你系统学习产品管理基础知识、掌握关键技能、了解行业前景而量身定制的实用型课程。**
The goal of Product Management Fundamentals by Tobias is to teach you the skills and knowledge I had to learn on my own, the hard way. Learn the core skills that each product manager must have to be successful in their role. Many of these aren't taught but hiring managers expect you know them, apply them, and speak to them effectively during your interview process.Like many professions, product management has its own language so I have included a glossary of terms for you. Please refer to it whenever you need to. It will help you understand many of the terms used in product management. As the demand for product management professionals increases, so will the people's desire. The hard part is learning the skill required to be effective in the role. This course is for those thinking about product management as a career and want to better understand what the work entails. You learn different product management tools like Jira, Trello, and Balsamiq Mockups. Balsamiq Mockups will require you to pay for a license to use it but there are free tools like it such as Miro and MockPlus. You can Google those and find them easily. I'll also teach some core skills such as how to write and present a product brief which is essential to all PMs. You'll see that I wrote them in Google Docs and you can use them also for free! You only need to log in with a Google account.Right now, there are over 198,000+ job listings on LinkedIn in the United States for Product Managers. The pay on average is $100,000 / year but this can increase significantly depending on where the company you work for is located. You can choose to work on-site, remotely, or go for a hybrid model now so you have options if you choose the field. Mindset is critical for product managers; one should always be thinking about the customer problem and business opportunity. You'll hear me use the phrase, "How might we..." to help frame the conversation. Starting with "How might we", allows us to focus on the problem we are looking to solve versus only thinking about the solution.I'll assume you don't work in tech/software and don't want to hear of the product-speak like other courses may throw at you from day one. You aren't required to know anything beforehand - I'll teach you the fundamentals, why you need them, and how to apply them.
