|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-fundamentals-a-beginners-guide/
课程评论：没有评论
课程名称：MBA 在产品管理：成为一名产品经理（2025） 课程概述： 通过我们的“产品管理 MBA”课程，点燃你的职业生涯。从掌握产品基础理论到战略规划、敏捷方法论、分析和技术洞察，本课程将为你成为出色的产品经理提供快速通道。现在就开始你的转型之旅吧！ **课程结构：** **第一部分：产品管理基础** - 了解产品的本质，问题解决的方法以及产品经理的重要角色。 - 探索产品团队的动态，学习构建卓越产品的基本要素。 - 主题包括：什么是产品？解决问题，产品经理的角色，产品团队的组成，及一个成功产品的构建。 **第二部分：制定产品愿景与战略** - 深入产品管理的战略方面，认识产品章程的重要性，构建强大的产品战略。 - 学习如何逐步概述问题、定义客户，创建独特的产品愿景。 **第三部分：产品规划与发布管理** - 掌握敏捷框架，理解 Scrum 方法论，学习如何使用 JIRA 软件进行产品规划与发布管理。 - 涵盖待办事项优化、冲刺规划和有效用户故事的编写。 **第四部分：通过产品分析进行决策** - 学习如何使用各种产品分析工具进行数据驱动决策，衡量产品价值，理解用户行为，分析推动产品成功的关键指标。 **第五部分：产品经理的 Excel 技能** - 精通 Microsoft Excel 的使用，探索数据分析和展示产品相关数据的强大功能，包括数据透视表、VLOOKUP 等。 **第六部分：产品经理的技术知识** - 理解产品管理的技术方面，学习互联网的工作原理、DNS、ISP、客户端-服务器模型、网页组件以及使用 HTML、CSS 和 JavaScript 进行网页开发。 **实践作业：** - 多个部分后有实践任务，如利用工作簿解决问题，使用 Sprint 规划模板，独立构建网页应用程序等。 加入这个教育旅程，转变为一名熟练的产品经理，今天就开始你的学习冒险吧！
Fuel your career with our "MBA in Product Management" course. From mastering product basics to strategic planning, agile methodologies, analytics, and tech insights, this program is your fast track to becoming a standout product manager. Start your transformation now! In the initial section, lay the groundwork by exploring the essence of a product, problem-solving approaches, and the crucial role of a Product Manager. Dive into the dynamics of the product team and gain insights into the essentials of building exceptional products.What is a Product?Let's Solve a ProblemWho is a Product Manager?Types of Product ManagersLet's Talk about the Product TeamHow Does One Build a Great Product?Let's Solve a Product Problem for UBERThe Product Team: Roles & ResponsibilitiesPick a ProductProduct Development Life CycleAssignment 1: Download and solve the workbook to apply your newfound knowledge.Section 2: Crafting Product Vision & StrategyDelve into the strategic aspects of product management, understanding the significance of a product charter, and building a robust product strategy. Uncover the step-by-step process of outlining problems, defining customers, and creating a differentiating product vision.Introduction to Strategy and Product CharterProduct Vision BoardSTEP 1: Outline the ProblemSTEP 2: Define Your CustomerSTEP 3: Define Your Market SizeSTEP 4: Define Product GoalSTEP 5: Product DifferentiationSTEP 6: Own Success MetricsSTEP 7: Create a Feature BreakdownSummarizing Product StrategySection 3: Product Planning and Release ManagementNavigate through the agile landscape, understand scrum methodologies, and master the art of product planning and release management using JIRA software. Learn the intricacies of backlog refinement, sprint planning, and crafting efficient user stories.Agile Manifesto and 12 PrinciplesAgile and Waterfall Project Management MethodologiesScrum Events, Workflows, and ArtifactsIntroduction to Product Roadmap and DeliveryIntroduction to JIRA SoftwareCrafting Backlog Items for Sprint in JIRARoadmap in JIRA, Features, User Stories, and Tasks in JIRAProduct Goals, Features, and User StoriesProduct Backlog RefinementStory MappingAssignment 2: Utilize the Sprint Planning Excel Template to hone your planning skills.Section 4: Leveraging Product Analytics for Decision-MakingEquip yourself with the skills to make data-driven decisions by exploring various product analytics tools. Learn to measure product value, understand user behavior, and dissect key metrics that drive product success.Introduction to User Behavior TrackingMarketing Analytics Vs Product AnalyticsIntroduction to Product Analytics in MixpanelHow to Measure Product ValueTypes of Users and User CohortsValue Moment and Value ExchangeProduct Metrics and User JourneyNorth Star MetricIntroduction to Google AnalyticsUnderstand Mixpanel Insight, Funnels, and User Cohorts in MixpanelSection 5: Microsoft Excel for Product ManagersExcel in using Microsoft Excel! Discover the power of pivot tables, vlookup, and various charts to analyze and present product-related data effectively.Introduction to Microsoft ExcelHow to Use Pivot Table in ExcelVlookup in ExcelTypes of ChartsSection 6: Technology for Product ManagersDemystify the technological aspects of product management. Gain insights into internet workings, DNS, ISP, client-server models, webpage components, and web app development with HTML, CSS, and JavaScript.How Does Your Internet Work?What is DNS and Who are ISPs?Client-Server ModelInternet ProtocolsIntroduction to WebpageHTML, CSS, and JS on a WebpageIntroduction to FigmaWeather App UI in FigmaCSS Box ModelBuilding Weather App with HTML, CSS, and JavaScriptExplain API Like I Am 5Real-World Example of APIsEverything About APIs and PostmanAssignment 3: Apply your knowledge by building a web app independently.Embark on this educational journey and transform into a proficient product manager. Start your learning adventure today!
